Jose R. Costa is a leader in franchising, retailing and value creation. He currently serves as President of Maaco where he leads the system on the bold objective of doubling the size of the company in less than five years.
Previously to joining Maaco, Jose was Vice President of Marketing and R&D at BURGER KING® where he grew Latin America's EBITDA from $50 Million to $80 Million in 26 months. Prior to that Jose was President of COSTA IMC, a branding and interactive marketing firm with focus on the U.S. Hispanic and Latin American segments. Mr. Costa has over 20 years of experience both on the client and agency side, working for brands like Young & Rubicam, Bank of America, Pepsico, and YUM Brands. Jose has a Master's degree in Integrated Marketing Communications from Northwestern University and a MBA from University of Chicago.