Jose R. Costa has a background steeped in franchising, marketing, unit growth, enhancing customer experience and franchisee profitability amongst some of the most recognized brands in the world. He currently serves as Group President for Driven Brands where he leads Maaco, Carstar and Drive N’ Style. As Group President Mr. Costa is responsible for over $1.2 billion dollars in revenue and over a 1,000 locations across North America. Jose has extensive experience in restructuring portfolio companies for private equity firms like 3G Capital, Harvest Partners and Roark Capital Group.
Previous to his current role Mr. Costa was President of Maaco and prior to joining Driven Brands, Jose was Vice President of Marketing and R&D at BURGER KING® where he grew Latin America's EBITDA from $50 Million to $80 Million in 26 months. Jose also served as2 President of COSTA IMC, a branding and interactive marketing firm with focus on the U.S. Hispanic and Latin American segments. Mr. Costa has over 20 years of experience both on the client and agency side, working for brands like Young & Rubicam, Bank of America, PepsiCo, and YUM Brands. Jose has a Master's degree in Integrated Marketing Communications from Northwestern University and a MBA from University of Chicago.