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The Advertising Outlet
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A Place to Discuss Everything Advertising
A Place to Discuss Everything Advertising

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Is There Really No Such Thing As Bad Publicity? Just Ask GoDaddy

It’s long been claimed that any advertising is good advertising. After all, controversy still brings brand awareness, right? But do you really want that awareness to bring hatred and loss of customers, too? Apparently GoDaddy thought so. By now most…

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Is There Really No Such Thing As Bad Publicity? Just Ask GoDaddy

It’s long been claimed that any advertising is good advertising. After all, controversy still brings brand awareness, right? But do you really want that awareness to bring hatred and loss of customers, too? Apparently GoDaddy thought so. By now most…

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Why Taylor Swift's Spat With Spotify Is Awful Marketing

Everybody is talking about 1989. The stars seemed to be aligned for Taylor Swift, but maybe all this success has been going to her head. It was huge news when she decided to pull all her music from Spotify, and the reactions were pretty divided. Some…

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The gang’s coming back! After plenty of rumors (with those rumors being consistently dismissed by Pixar execs) we now for sure are getting a fourth installment of Toy Story in 2017–that’s 22 years after the first movie was released. If the timeline stays…

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Why the Chicago Cubs are an Incredible Business Model

Ahhh, baseball season. There’s nothing that quite defines summer as well as sitting in the sun eating a hotdog at the ballpark, watching your favorite team win. Unless you’re watching the Cubs, in which case you may only get two out of those three.…

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I’ve always liked Weird Al Yankovic. His parodies make me laugh and he’s covered some of my favorite songs (I knew all the words to “Eat It” long before I even heard “Beat It”), but this one definitely takes the cake in my opinion. As a self-professed…

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I’m not really sure where Pop Secret was going with this ad, to be honest. Their target market was apparently millennials (so being within that generation I should have understood this, right?) but that’s about all I understood. The gist of the 60-second…

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Get Paid to Watch Netflix? I Need to Be Signed Up Yesterday

Talk about a job that dreams are made of. Netflix is hiring one “tagger” from the UK or Ireland to watch films and TV shows, analyze them, and then determine appropriate tags to help Netflix make better recommendations for viewers. In the past Netflix…

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Apparently Yahoo likes to live on the edge. Right as Community was on the chopping block about to be axed by NBC with contracts left to expire (we’re talking within hours), Yahoo Screen swooped in picked it up, transforming the show into an online series…

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Celebrity endorsements in the world of advertising are nothing new by any means. As long as celebrities and advertising have existed they’ve been intertwined, but it seems like these endorsements are prevalent now more than ever in the advertising world.…
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