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16 hotel pricing and demand trends for 2013: OTAs still gaining share whilst hotels shift more focus to digital platforms. Channel-mix optimisation, SEO and PPC will continue to be top of the mind for marketers in 2013.
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"I now tell startups to focus on growing their branded traffic, because that is ultimately how you get links, mindshare, and win online." - +John Doherty 
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If you're attending the Annual Hotel Conference this week make sure you drop by and say hi! http://www.avvio.com/news/avvio-ach-conference-2012.html #AHC2012   #socialmediapanel   #sellingwithoutotaspanel   #manchester  
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Avvio News: We successfully launched the first bootcamp version of the Avvio Diploma last week in Belfast. http://www.avvio.com/news/avvio-diploma-launch-in-belfast.html #hotelmarketing   #digitalmarketing  
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*Press Release: Hospitality Marketing in the Digital Age* 

Brian Reeves, CEO of Avvio, said: "Avvio remains fully committed to helping hotels survive in an increasingly crowded and competitive online distribution landscape by supporting educational initiatives, which provide strategic and practical skills in digital marketing. Through Avvio's subsidy of the Avvio Diploma in Digital Marketing (Hospitality) we hope to guarantee its accessibility across the Irish hotel industry....." 

http://www.ihf.ie/press/12-09digitalmarketing.htm 
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Exciting news: Avvio and the Irish Hotels Federation are pleased to announce the nationwide launch of Avvio Diploma in Digital Marketing (Hospitality) in conjunction with the Irish Internet Association and Irish Times Training. http://www.avvio.com/ezines/avvioDiploma.html #hotemarketing   #dublin   #galway    
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Have you updated your company's new LinkedIn Page yet? Download the free ebook to get started with successfully optimizing your new page:
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Trying to get to grips with Facebook's latest feature - Facebook Offers? Look no further, we have put together a step by step guide to help hoteliers maximise this new and exciting opportunity to reach your fans. http://www.slideshare.net/Avvio/facebook-offers-how-to-guide #hotelmarketing   #facebookmarketing   #socialmediamarketing  
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Competition: Don't miss your chance to win a place on the Avvio Diploma in #Digitalmarketing   (Hospitality). The lucky winner can choose to attend the course in Dublin, Belfast or Galway. http://Avvio.pgtb.me/D8ssG1 #Facebook   #hotelmarketing  
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"Twitter is just playing catch up"

Now that you've had some time to get used to the new layout, what do you think of Twitter's new look?  Have you updated your profile yet?
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Good News: We're delighted to confirm the venue for #Galway Diploma in Digital Marketing is the @GalwayBayHotel#hotelmarketing. The course is also available in Dublin and Belfast. Register today to reserve your place. http://www.avvio.com/ezines/avvio-diploma-form.html
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UK Office 00 44 845 300 7763, US Office (001) 732 320 2225, Irish Office +353 (0)61 335680
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News, views, tips and advice from the people who know what works for your hotel online.
Introduction
Since 2002, Avvio has applied a rigorous scientific approach to conversion and usability; constantly pushing the boundaries of hotel booking engine technology to increase revenues for clients via the primary, most cost-effective channel – the hotel’s own website. 

Avvio’s on-going development of unique innovations in booking engine software and web-analytics guarantees unprecedented website conversion rates, which when coupled with our performance based services in online marketing, social media and website design, firmly positions your hotel to compete effectively in an increasingly competitive online space. 

To compliment Avvio’s technology solutions and services, we support all our clients with an in-house team of conversion and revenue experts who monitor and optimise each area of your hotel’s direct online business strategy. This focused approach to account management ensures your hotel benefits from first mover advantage within the industry and a holistic approach to growing and maximising your online revenues.