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Kelly Hungerford
Works at Social Brand Consulting
Attended SFSU
Lives in Switzerland
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Kelly Hungerford

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Have you ever met someone in life who is wholeheartedly and 100% people-first passionate when it comes to relationships and building businesses? 

Meet +JP De Clerck. He's one of them. Not only that, he's one of the most bad-ass (and best kept secret) customer-centric and content marketers around.  

He's my guest today on #bizheroes  and I'd love for you to meet him!
Looking at customer-centricity the unusual way - preview of the #bizheroes chat on customer-centricity.
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Kelly Hungerford

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Big changes roll out tomorrow. Is your website ready?

The changes aren't tough to make and Google's done a great job at listing out the steps that need to be taken. However small businesses are more at risk than larger organisations, if for no other reason than resources or having the time to make the changes. 

Would love your thoughts and even better -- I'd love you to join the discussion on Twitter tomorrow at 2pm ET at #BizHeroes .  
On April 21st, Google implements two important changes to help users discover mobile-friendly content. Is your website mobile friendly and Google ready?
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Kelly Hungerford

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This week on #bizheroes we have +Robert Moore from spiderQube with us to talk about the importance of Link Listening and Micro Communities -- and I couldn't be more excited about it! 

Here's the back story on how I was introduced to Robert, Link Listening and Micro Communities: 

As marketers, we talk a lot about the importance of social media listening and social media listening tools to help us identify and engage with our target audiences, identify product, service or content opportunities, build community and ultimately support a business goal. 

Like many marketers, I rely heavily on keyword searches, Twitter lists or #tags and use a hand-full of tools to analyse and go from there. I use a mix of tools and get decent results and I feel I know my community, or communities well. 

Not so long ago I tried a tool recommended by +Jessica E. Roberts called SpiderQube (from +oneQube). I tried it out (several times) and thought it was a great service, but put it in the bag with other Social Media Management tools. I didn't think I really needed it.

Then I watched a HOA with founder Robert Moore on Link Listening and Micro Communities. A light went off in my head and I pulled that service right back out of the bag.

The HOA was one of the most eye opening product demos I've seen in a long while.  Watching Robert analyze the communities that form around content and not just keywords or followers made so much sense. 

Robert's demo made me realize that an element critical to my own social listening and outreach strategy had been missing: the ability to quickly analyze, identify and connect with the micro communities that form around the content you write or share, and the significant role they play in your community and marketing strategy. 

This #Bizheroes we're diving into Link Listening -- what it is, why it's important, why we should drill down to the micro level in communities and how micro communities can help us connect with exactly the right people, help us reach our goals and grow our businesses.

We're lighter on the questions this topic to allow more time for discussion and exploration. We look forward to seeing you April 14th chat with Robert, 2pm on Twitter! 

Q1: What is the biggest obstacle content publishers face today? 

Q2: How do you find these smaller communities of content sharers? 

Q3: What is “Link Listening?” 

Q4: What can Link Listening tell me about my site’s readership?

Q5: Why are smaller subset communities important to (small) business owners and marketers? 
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Oh mang, I missed this one. The #JVMCha  weeks are impossible. 
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Kelly Hungerford

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Email hack alert!  

If you receive an invite to click anywhere from me, please delete. 

Thanks to +Michael Chirinian for the tip that my email had just been hacked and sorry for any inconvenience. 

Kelly
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Je savais que les pirates aller vers toi .Leur offres étaient trop alléchantes soyez vigilants avec les mails merci de me prévenir à plus Ma belle
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Kelly Hungerford

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Thanks to +Chris Barrows for this amazing interview and opportunity to talk about #BizHeroes. 
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Kelly Hungerford

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Have you tried the new JuiceApp? It's a new Paper.li app for finding content your followers will love. 

Below is a review by +Mack Collier and an interview by +Cendrine Marrouat that may interest you!

Mack's review: http://bit.ly/MCJuiceReview
Cendrine's interview: http://bit.ly/CMJuiceApp

Give Juice a squeeze and let +Paper.li know what you think. 
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Hi +Carol Bremner. It's iphone only at this point. 
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Kelly Hungerford

Best Practices  - 
 
IMPORTANT! Tomorrow, April 21, Google rolls out some pretty hefty changes to improve mobile ranking that are being billed as "bigger than Penguin or Panda". Is your website Mobile Friendly and Google Ready? 

Tuesday's  #BizHeroes  is dedicated to the topic: how Google's changes are expected to help (or hurt) a site, what changes need to be made and most importantly what does this mean for your business. 

Here are the questions to get the chat rolling. If you have a question you'd like me to add, tweet me @kdhungerford or leave a comment below and I'll make sure we address it. 

Join us tomorrow at 2PM ET to discuss impact, opportunities and challenges. I look forward to chatting with you!

Q1. What does mobile friendly really mean?
Q2. What Does the new Google mobile algorithm mean for websites and how will it help, or hurt, my business?
Q3. Can a website audit help? Where should we begin start and what do we look for? 
Q4. What type of errors or issues should we specifically be looking for? 
Q5. What else can be done to improve mobile ranking across search engines (and not just Google)? 
Q6. Who, or which websites, can you recommend for more information or help? 
On April 21st, Google implements two important changes to help users discover mobile-friendly content. Is your website mobile friendly and Google ready?
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Yesterday's #bizheroes  Chat with +Robert Moore from +oneQube  on the power of Link Listening really struck chord with the community: give us the tools we need to move past superficial vanity metrics. We want to know who our audience is and what makes them tick! 

20 million impressions, 1500 tweets, 133 participants and sixty minutes later... the best of yesterday's TweetChat has been captured in this Storify -> http://bit.ly/LinkListening  

If I missed your tweet let me know. I'll happily add it.

If you're looking for the unabridged edition of the chat,  you'll find all the tweets here in this transcript. http://bit.ly/BH1404

Thanks to everyone who participated. It was a knowledge packed and fun sixty minutes together!  Thank you +Jessica E. Roberts for the stunning visuals throughout the chat. You rock! 
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Stay tuned!!! 
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Kelly Hungerford

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I've been following +Mack Collier's monthly series / case study on social, content and seo.

He offers great transparency on a look behind the scenes on how the three work together. http://mackcollier.com/my-blog-traffic-and-podcast-audience-results-for-march/ Thanks Mack!
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Kelly Hungerford

Best Practices  - 
 
Podcasts aren't only for big brands with big budgets. Getting started can be as simple as having a Skype connection and a way to record.

This week's  chat shines the spotlight on +Cheval John and the practice of podcasting.

Whether you're just toying with the idea of starting a podcast or you already have a year of episodes behind you, we'd love for you to join us for the convo Tuesday, 2pm ET on Twitter! See you there! 
 
Podcasting isn't new, but it's on the rise and and much bigger than we think -- or thought. Edison's 2014 Share of Ear Study revealed that nearly 2% of the total time spent listening to audio was devoted to podcast listening! 

How do you know when it's time to add a podcast to your content lineup? And how do you get started? 

This week on #BizHeroes , What's the Word podcast host (and good friend) Cheval John joins us to talk about how podcasting can support our goals, where to begin and how he got started. 

The #BizHeroes community has a vibrant micro-community of podcasters so this should be an excellent chat and excellent opportunity to dive into the topic and walk away with tips, tricks and get your questions answered. 

See you this Tuesday, April 7th at 2pm ET and here are the Qs for this week's chat: 

Q1 Why should people consider adding a podcast to their content lineup? 

Q2 Are there other ways to benefit from audio without launching a podcast series?

Q3 What needs to be considered before launching a podcast? 

Q4 What are some best practices for hosting podcasts?

Q5 What type of equipment or tools are needed to ensure a top quality podcast?

Q6 How should you distribute or promote a podcast?

Q7 What are some ways outside of marketing that companies are using audio? 

Q8 Give us your favorite examples of people and brands doing podcasts or audio right!
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Kelly Hungerford

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Do you share to brand yourself,  please your community -- or both?

The +Paper.li team launched a nifty little app today to help you do both. Check it out and let them know what you think. 
 
New app: Juice by Paper.li  http://bit.ly/1Fvmfmu
It helps you find great content to share.
Here is the Appstore link : http://goo.gl/h6HR40

I've been using the app for awhile and I love it!
The Juice app serves a daily selection of stories matched to the interests of the users Twitter followers. Each story is backed by some cool data which reveals why the story has been selected and why it's perfect for sharing. For people and brands who want to quickly find great content to engage their audience, this app will be a must have. Juice is released in beta and is for iPhone.
Sign up for BETA today http://juice.paper.li/

#contentmarketing   #socialmedia   #newapp  
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Kelly Hungerford

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We differ in age, but do we really differ in how we work and what we want? In this post I mention three great pieces of content worth reading: a recent +IBM study, a post by +vivek wadhwa and +Brian Fanzo

Over the coming weeks we'll be touching upon the MXB topic in various #bizheroes  chats. Join us! 
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People
Have them in circles
388 people
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Work
Occupation
Online Community Builder and Social Media Marketer. I help companies build brand presence through people-centric content, community, communications and customer care.
Employment
  • Social Brand Consulting
    Self Employed, 2014 - present
  • Paper.li
    Brand Manager, Marketing & Communications, 2011 - 2014
  • Heidiskis
    Operations Management & Product Management, 2008 - 2011
  • Castel Cortine
    Director of Operations & Content Development, 2005 - 2008
  • 12snap AG
    Technology Manager, 1999 - 2004
  • Cambridge Technology Partners
    Business Analyst, 1999
  • 3Com
    Large Account Development, 1996 - 1999
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Switzerland
Previously
Los Angeles, California - Munich, Germany - Frankfurt, Germany - San Francisco, California - Sao Paulo, Brazil
Story
Tagline
I build Social Brand Strategies that connect brands with communities.
Introduction
I'm an online community builder and social brand manager on a mission to help European companies design out-of-this-world-customer care approaches that delight across content, communications and community. 




Education
  • SFSU
    Marketing, 1993 - 1996
  • Fachhochschule Aachen
    Intl Business, 1995 - 1995
Kelly Hungerford's +1's are the things they like, agree with, or want to recommend.
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#NMX Daily, by Kelly Hungerford: Where Content Meets Commerce

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