This week on #bizheroes
we have +Robert Moore
with us to talk about the importance of Link Listening and Micro Communities -- and I couldn't be more excited about it!
Here's the back story on how I was introduced to Robert, Link Listening and Micro Communities:
As marketers, we talk a lot about the importance of social media listening and social media listening tools to help us identify and engage with our target audiences, identify product, service or content opportunities, build community and ultimately support a business goal.
Like many marketers, I rely heavily on keyword searches, Twitter lists or #tags
and use a hand-full of tools to analyse and go from there. I use a mix of tools and get decent results and I feel I know my community, or communities well.
Not so long ago I tried a tool recommended by +Jessica E. Roberts
called SpiderQube (from +oneQube
). I tried it out (several times) and thought it was a great service, but put it in the bag with other Social Media Management tools. I didn't think I really needed it.
Then I watched a HOA with founder Robert Moore on Link Listening and Micro Communities. A light went off in my head and I pulled that service right back out of the bag.
The HOA was one of the most eye opening product demos I've seen in a long while. Watching Robert analyze the communities that form around content and not just keywords or followers made so much sense.
Robert's demo made me realize that an element critical to my own social listening and outreach strategy had been missing: the ability to quickly analyze, identify and connect with the micro communities
that form around the content you write or share, and the significant role they play in your community and marketing strategy.
we're diving into Link Listening -- what it is, why it's important, why we should drill down to the micro level in communities and how micro communities can help us connect with exactly the right people, help us reach our goals and grow our businesses.
We're lighter on the questions this topic to allow more time for discussion and exploration. We look forward to seeing you April 14th chat with Robert, 2pm on Twitter!
Q1: What is the biggest obstacle content publishers face today?
Q2: How do you find these smaller communities of content sharers?
Q3: What is “Link Listening?”
Q4: What can Link Listening tell me about my site’s readership?
Q5: Why are smaller subset communities important to (small) business owners and marketers?