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John Koetsier
1,117 followers -
Mobile Economist @ TUNE
Mobile Economist @ TUNE

1,117 followers
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Marketing Analytics Is Broken. Salesforce Is Fixing It With AI (And IoT)

Marketers use only 1-3% of the data they collect, a research scientist for a major marketing cloud recently told me. And yet data is critical to personalizing experiences, targeting offers, and boosting relevancy of communications. Salesforce thinks it…
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Facebook After PrivacyGate: What's Changed?

eMarketer just released a major report highlighting some of the key changes following social media giant Facebook’s recent privacy scandals.  One thing that’s changed? Consumer trust is down — significantly. But social media usage, not so much. Only 24%…
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