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Empirical Path

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Looking forward to Web Analytics Wednesday TONIGHT at +Fadó Irish Pub Atlanta with partner +Tealium : http://goo.gl/pu7HGK
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Empirical Path

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Congrats to +Prominent Placement -- er, Big Drum -- on the great re-branding and strategic evolution!
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New Mexico web geeks/pros/quants: mark your calendar for Web Analytics Wednesday happy hour 6/25 in Nob Hill! Details to come...
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Great for us in terms of demand for our services (but tough as we hire)!
 
Analytics skills ...they're in demand.

A recent report surveying 747 executives from amongst the Fortune 500 conducted by +Online Marketing Institute identified that Analytics is one of the most desirable skills, yet (still) has the largest talent gap for 2014. This is a huge opportunity for all of you.

Make this the year you focus on Analytics, and lead your peers and organization to make better, data-driven decisions. See what other digital skills are in-demand at: http://goo.gl/dH75hD

A great place to get started working on your Analysis skills is our Analytics Academy. All content is open and available at: http://goo.gl/ijb1NM
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Nice overview of a simple, free A/B testing tool:
 
Check out this brief guide to creating tests w/ Content Experiments.

Site testing is awesome and can be your team's secret weapon for improving results. Content Experiments helps you optimize for goals you have already defined in your Google Analytics account, and can help you decide which page designs, layouts and content are most effective.

Getting started is easy, and our Analytics Advocate +Daniel Waisberg has put together a quick guide here: http://goo.gl/J6UQC4
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Another way to use +Google Analytics segmentation tools: target key segments with remarketing.
 
This presentation is your guide to remarketing, or how to make your ads follow people around on the Internet.
If you have ever wondered how come you see an ad for a website that you recently visited, then this presentation is for you. This presentation, which was made
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Interested in +Google Analytics  +Tableau Software +Tealium et al & live in Atlanta? Please join us for Web Analytics Wednesday at +Fadó Irish Pub Atlanta !
The next Web Analytics Wednesday in Atlanta is October 15 at Fado Irish Pub in Buckhead and sponsored by Empirical Path.
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Work in online marketing, design, development or measurement in NM? Please join us as we sponsor Web Analytics Wednesday at +Scalo Northern Italian Grill June 25. Please RSVP: http://goo.gl/BdgDrV
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Real-time API is the newest of the 3, but also good overview of remarketing and split testing features built into +Google Analytics 
 
My latest +ClickZ column went live last week. You were probably busy eating turkey. Totally cool. I've linked it for you below if you didn't see it and want to catch-up.
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We like Slide 7 especially:
 
Just shared a new prezo on slideshare - An Introduction to the Google Display Network http://www.slideshare.net/WillMarlow/introduction-to-the-google-display-network
This presentation walks you through the basics of the Google Display Network, including how targeting works, and why you might want to select display over searc
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Expecting to hear from me/us & haven't? Please let me know. Our email host has been tarred as spam. Oh, anyone recommend a good host?
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Would love to see how digital investments by state and local governments have assisted these great numbers:
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Web analytics & market research led by Peter Howley & Jim Snyder
Introduction
"Empirical Path offers specific, actionable recommendations on measuring and maximizing markets and marketing from experienced, objective experts, using the best tools, tailored to organizations that do more than just sell online."