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Gavin Llewellyn
1,698 followers -
Professional marketer specialising in digital marketing, including social media, search engine optimisation (SEO) and content marketing strategy.
Professional marketer specialising in digital marketing, including social media, search engine optimisation (SEO) and content marketing strategy.

1,698 followers
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A nice overview from +Eric Enge​ on how to start putting together a content plan that will gain traction: start with authoritative 'anchor' content to build a presence, against which less detailed, more supplemental content can be added.
Anchor Content Is the Key to Content Marketing Success

In my latest article for Marketing Land I explain why the only content worth creating these days is content "worth talking about," what I call Anchor Content.

You'll learn why this problem exists, what anchor content is, and why it is worth the time and effort it takes to create it.
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"We live in the Age of the Upgrade, and the generation raised on the Internet is the most fickle of brand champions: it loves something passionately, until it doesn’t. Then it moves on"

via +The New Yorker
The End of Twitter
The End of Twitter
newyorker.com
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Don't make the mistake of going for a costume there everyone else has this Halloween. Google's Frightgeist shows what type of costumes are trending across the US based on the top 500 costume searches so you can choose something that stands out from the crowd!
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There is a steady drumbeat that TV is dying, chord cutters are winning, etc. This is a silly belief. TV continues to command a massive amount of our media time in (at least in the US, and the cutters are too small. When you think about your media-mix, train yourself to look through that hype. 

I'm not saying TV is the only channel in the world. I personally love Digital, in case you are curious. :)  I'm saying, be smarter about how you internalize the Guru hype on TV's death, create AND strategies with TV rather than Or. For now, you do Or at a big cost to your company's bottom-line. 

All that to introduce you to what we are all doing on TV. (I don't watch a lot of it, so this is what You are doing on TV. :)  This data is only for prime time in the US (2000 to 2200 hrs). 

You are becoming more purposeful when it comes to watching TV. 68% live viewing of TV in prime time, down from 82% in 2004. I have never bought the whole "everyone's only watching DVRs" story, but still 68% is not as high as I thought it would be. Good to know.

Playback, DVR, is at 26%. Good to know.

SmartTVs and Chromecasts have large sales numbers, but currently only about 9% of our consumption. I'm rooting for this to get bigger. It directly means we can be even more purposeful when we watch because the amount of content is now everything that's in the world and not just what is/was on TV.

Can you tell me what is going on here? I think playing video games are down so much, 3% from 6%, because so much gaming has moved to mobile phones. Does this compute?

There's more in this infographic from GFX, here: http://goo.gl/Q1wgiJ The press release, with a summary of findings, is here: http://goo.gl/HnTqPz

#tvlives! #longlivetheweb #smartermarketing
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Peter Thiel on what works at work

"You want to find ways to differentiate people’s roles. Frame it this way: If you were a sociopathic boss who wanted to create trouble for your employees, the formula you would follow would be to tell two people to do the exact same thing. That’s a guaranteed formula for creating conflict. If you’re not a sociopath, you want to be very careful to avoid this." - Peter Thiel
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Mitch Joel's Six Links Worthy of Your Attention

Every weekend I look forward to +Mitch Joel's 'Six Links Worthy of Your Attention', a weekly collection of 'must read/ see/ listen' links shared between Mitch, +Alistair Croll and +Hugh McGuire

There is so much content out there competing for our attention that it's great to have a source of content to review that you know has been curated by intelligent, thoughtful and knowing thought-leaders.
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The Wonderful World of Social Media
http://www.onetoomanymornings.co.uk/the-wonderful-world-of-social-media/

As with so much of the digital world, social media is in a constant state of flux, continually evolving and changing based on new innovations, consumer behaviour and trends. 

I recently created a new presentation that explores where social media all started, where it is today and some of the key trends and developments we can expect in the future.

The presentation can be found on +SlideShare:
http://www.slideshare.net/GavinLlewellyn/the-wonderful-world-of-social-media 
 
The Wonderful World of Social Media
The Wonderful World of Social Media
onetoomanymornings.co.uk
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How to YouTube

Whilst this video from +TomSka is aimed at helping aspiring YouTubers to make their way in the world of online video, it also offers some very good advice for anyone wishing to make great content online.

From building a bank of knowledge (i.e. watching lots of others people's stuff) to understanding the basics of meta data and tagging, this funny, engaging and very useful guide from one of YouTube's biggest stars hits the mark.
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The top skills of an effective SEO manager
http://www.onetoomanymornings.co.uk/the-top-skills-of-an-effective-seo-manager/

What does it take to be a truly effective SEO manager? I would argue that's it's not just about the technical skills and competences one possesses but also the softer skills, such as leadership and stakeholder management, as well an ability to develop skills across a range of disciples ('T-shaped').
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The murky world of online reputation management

This feature from +The Guardian looks at companies like +Reputation.com who specialise in managing the online reputations of individuals who want to transform the way Google portrays them in their search results.

Sites like reputation.com are effectively set up to 'game' the Google algorithm for the benefit of their clients and it's interesting to note how non-SEO specialists report on this behaviour. While the Guardian suggests that this activity is scientific, I fear that reputation sites will always be one step behind Google and that it is only a matter of time before the reputations they are looking to bury will eventually find their way back to the top.
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