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Jeremi Karnell
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An Exercise in Narcissism
An Exercise in Narcissism

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Video presentation of my talk at Graph Connect in NYC on Nov 6th.

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Presentation that I gave at GraphConnect - NYC (http://www.graphconnect.com/new-york/

Just as paradigms were established to help define search marketing, mobile marketing, and social marketing, I made the case that a similar paradigm needs to be established for Graph Marketing. I shared my working definition and reviewed the need to define the market, benefits, channels, methods & metrics that would make Graphs central to a brand’s marketing strategy.

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Interesting new approach from a handful of military network scientist that may have important implications for Graph Marketing.

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I am excited to share that my speaking proposal was accepted for GraphConnect New York (Nov 5-6, 2013).  Below is the excerpt for the talk:

The Case for Graph Marketing

A customer's many graphs (Social, Interest, Taste, Professional, etc.) are emerging as the central nervous system for marketing and advertising today.  Just as  paradigms were established to help define search marketing, mobile marketing,  and social marketing (to name just a handful), Jeremi makes the case that a similar paradigm needs to be established for Graph Marketing.  He will share his working definition  and review the need to define the market, benefits, channels, methods & metrics that would make Graphs central to a brand's marketing strategy.

#graphamarketing   #socialgraph   #interestgraph  

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Here is another great example how a brand (ZipCar) may use Graph Analysis to assist with:

1. Finding Influencers
2.  Smarter Follower Acquisition
3. Better Engagement Expectations for Location or Interest-Specific Content
4. Smarter measurement
5. Smarter Community Growth Goals

#graphmarketing   #interestgraph   #socialgraph  

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Interesting article from Wired that expands upon what +Barbara Starr highlighted in her July article titled "Leveraging Search Algorithms In A Semantic Search World".

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Gravity pits two brands and their audience's Interest Graphs against one another.

#interestgraph   #graphmarketing  

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Leaving Earth: 
What it would look like to leave planet Earth? Such an event was recorded visually in great detail by the MESSENGER spacecraft as it swung back past the Earth, eight years ago, on its way in toward the planet Mercury. Earth can be seen rotating in this time-lapse video, as it recedes into the distance. The sunlit half of Earth is so bright that background stars are not visible. The robotic MESSENGER spacecraft is now in orbit around Mercury and has recently concluded the first complete map of the surface. On occasion, MESSENGER has continued to peer back at its home world. MESSENGER is one of the few things created on the Earth that has left and will never return -- at the end of its mission MESSENGER will be crashed into Mercury's surface.
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