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Karim Cheurfi
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Ahhh, good old SEO. Well, actually, there's nothing that "old" about SEO, is there? Sure, it's one of the cornerstones of successful online marketing, but the best #SEO tactics are always evolving to keep up with the ever-changing search engines and their algorithms.

Arm yourself with the knowledge to not only survive today's SERPs, but truly thrive in them -- spend a little time this Saturday with some of the freshest SEO guides, tutorials, and analyses provided by our brilliant contributors:  

18 Lessons Learned In Leveraging Event Marketing For B2B SEO - http://selnd.com/1q7ikTA 

Discover Who’s Eating Your SEO Lunch… And How To Beat Them - http://selnd.com/1hG0Q1c 

After Suffering Link Trouble, Should You Second-Guess Your SEO? - http://selnd.com/1q7inyJ

The Indirect SEO Benefits Of Guest Posting - http://selnd.com/1hG0Q1e 
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#kooziversity day 5 - Constructing Web Page Content

When writing content for your site's page, remember two things: 

1) Content must provide users with a real value and an overall great experience. 

2) It must also be structured in a way that is easily accessible to Google's indexing crawlers. 

To do this content should be: 

- Structured with heading tags
- Completely unique and not duplicated 
- Built around the keywords and themes identified in your research. 

Find out more by downloading our free 'Getting Started With SEO' Whitepaper http://kooz.ai/Z69FUt 

Check back Monday for a brand new lesson on Images & Alt Tags. 

(Image courtesy of Bigstock)
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If you have an eCommerce website, you'll want to read this.

Panda 4.0 is here and it's having an effect on the ability for eCommerce sites to rank. 

James C explains what your business needs to know. 
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Must know email marketing stats for 2014
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#kooziversity day 4 - Meta Titles & Descriptions 

Meta title and description tags for you site’s various pages are important aspects to help entice users to click through to your website. 

Meta titles should contain the following: 

- Company Name
- Page/content title 
- Primary targeted keyword
- Secondary targeted keyword

Meta descriptions will need to include: 

- Brief description of the page's content 
- The key term being targeted 
- Product, page or service review
- A call to action 
- Contact information 

Character limits also apply with titles at no more than 75 characters and descriptions at 155.

Want to learn more? Download our free 'Getting Started With SEO' Whitepaper for a complete guide http://kooz.ai/Z69FUt
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