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Shantanu Ghosh
Digital Marketing Speaker, Coach and Advisor, Linkedin Coach, Professor of Management
Digital Marketing Speaker, Coach and Advisor, Linkedin Coach, Professor of Management

Shantanu's posts

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If you are a website owner, you should always attempt to buy a Generic Top level Domain(gTLD) like .com or .org. But you might often be faced with a situation that your preferred gTLD is either unavailable or or is too expensive. You might be tempted to purchase a Country Code Top Level Domain(ccTLD) like .in for India and .cn for China.. However please remember  that a ccTLD is a strong suggestion to Search Engines that the contents of the website is explicitly for a particular country. That, of course, means poor results in almost all countries. Fortunately Google has a way out

#google   #Internet   #SEO  

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WhoIs is a widely used Internet record listing that identifies who owns a domain and how to get in contact with them. The Internet Corporation for Assigned Names and Numbers(ICANN) regulates domain name registration and ownership. WhoIs records have proven to be extremely useful and have developed into an essential resource in maintaining the integrity of the domain name registration and website ownership process...

#internet   #Website   #SEO   #google  

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What are Exact Match Domains? Though a recent change in the Google Algorithm has driven off thousands of websites from top rankings, it is the poor quality with very little fresh content that need to worry. If your website is always updated with fresh content, Exact Match Domain remain a very potent strategy...

#SEO   #searchenginemarketing   #google  

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Sometimes a new new website owner faces a situation wherein no matter, what he does the site does not get indexed. It is always advisable to check the history of a domain before you purchase it as you could be paying for the penalties of the previous owner... #Google   #seo  

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What are subdomains? What are subdirectories? What are the Pros and Cons from the SEO perspective?

#seo   #searchenginemarketing   #google  

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Recent updates from Google has meant that having keywords in your domain names might not be as important as it used to be earlier. Having said that, it still has a great impact in the click through rates for both ads as well as Search Engine Results. What matters more is a brandable domain name. This article spells out a methodology of choosing a brandable domain name...

#Google   #seo   #seomarketing  

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Guidelines for using Hashtags for your Facebook posts:
1. Placing a large number of Hashtags in a Facebook post is the social equivalent of spamming. It destroys readability, appears sensational and is pointless.

2. Should not be generic and be specific

3. Easy to remember, use and pronounce

4. Search for Hashtag before use

#socialmedia   #socialmediamarketing   #facebook   #hashtags  

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Fiskar's is the worlds leading brand of scissors with a product for every conceivable use. These products are used for gardening, crafting, sewing and cutting, children's activities and many more. Fiskar's award winning blog is a revelation how to build communities for even an unexciting product like scissors...

#blogging   #socialmedia   #socialmediamarketing   #inboundmarketing  

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Happy Social Media Day (June 30 th)

#socialmediamarketing   #socialmedia   #inboundmarketing  

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One of the best corporate blogs that I have come across is of Wegman's, a USA based regional supermarket chain with more than 80 stores across the Midatlantic. Their blog is categorised into sections like " Farm Fresh" "Italia" "Gluten Free" "Well Being". etc. Their latest post in the "Farm Fresh" section talks of their Local organic partners including links to the calendar of organic harvests of the partners produce. Another post in the "Wellbeing" section consists of the Wegman's Passport to Family Wellness program which encourages families to explore the beauty of local natural trails....Outstanding example of community creation by blogging 
#inboundmarketing   #socialmedia   #socialmediamarketing  
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