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Eric Stoller
1,991 followers -
Higher Education Consultant & Blogger for InsideHigherEd.com
Higher Education Consultant & Blogger for InsideHigherEd.com

1,991 followers
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Whenever I'm working with university marketing and comms teams this question is always asked: “Can you give us an example of a brand that ‘gets’ social media?”

https://www.insidehighered.com/blogs/student-affairs-and-technology/why-starbucks-gets-digital-engagement

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Enrollment management has long been one of my professional areas of interest. As a core function within higher education, enrollment growth matters. Recently I had the chance to read a new book on this particular subject from Helix Education.

http://ericstoller.com/blog/2017/02/03/the-enrollment-growth-playbook/

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We Must #Resist - Fighting Fascism with Education

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So how does this relate to higher education? The easy answer is that by asking questions of students on social media, institutions can gain access to realtime responses, threads, issues, suggestions, and ideas that may or may not be found within more formal survey and assessment initiatives.

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This post is part reflection and part resource share. You'll find a lot of useful resources and links tucked away in this one. Thanks for reading this year and I'll see you again in 2017!

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Social media interactions, intuitive text messaging systems, and student information systems all provide a variety of touchpoints/functions to assist students throughout their university experience.

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