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eTargetMedia.com, LLC
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Watch our new video to learn more about eTargetMedia and the benefits of email marketing. #etargetmedia #emailmarketing #emaillists #targetedemailmarketing
https://youtu.be/l6RJpwH3kK0
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Email or Postal Mail? Integrate them Both to Maximize Results!

Every smart marketer knows that email marketing is the top digital marketing channel, producing the highest median ROI at 122%, according to eMarketer. Email also has the highest customer acquisition and retention rates as well as the highest click through rates. Email is a strong revenue producer that can take your digital marketing strategy to the next level but what about direct mail?

Direct Mail Remains Alive

Direct mail also has the potential to deliver leads, sales and a high return on investment. According to the DMA, the spend on direct mail is up and this may be due to the fact that marketers are coming to the realization that integrating a direct mail campaign with your email and digital marketing strategy can help your overall marketing efforts succeed even further. Direct mail has a great impact because it offers a tangible experience for the customer but the most successful marketing campaigns deliver multiple exposures to the same messaging in a wide variety of channels so the direct mail strategy can reinforce your digital strategy and vice versa.

https://www.etargetmedia.com/eTargetMedia-Email-or-Postal-Mail.pdf
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Email ROI Beats All Other Digital Media Channels - In a recent study by eMarketer, email marketing produced the highest ROI at 122% which was far above all other marketing tactics including social media, direct mail, paid search and online display advertising. Social media comes in at a distant second place, with a ROI of 28%. Direct mail comes in third at 27% and paid search comes in fourth at 25%. Online display advertising was last with an 18% ROI. The ROI for email marketing is over four times higher than other marketing channels.
https://www.etargetmedia.com/eTargetMedia-Email-ROI-Beats-All-Media.pdf
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eTargetMedia’s Step by Step Guide to Increasing Email Conversions

The most important factor in determining how well an email campaign is performing is tracking and measuring email conversions. An engaging and well designed email message will help generate a high conversion rate which will lead to a high ROI. Marketers are always looking for ways to increase their conversion rates so here are the 5 steps to lifting an email’s conversions.

http://www.etargetmedia.com/eTargetMedia-Increase-Email-Conversions.pdf

#emailmarketing #emaillists #emailmarketingtips #emailmarketingtutorials #etargetmedia
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Email Marketing Helps Build a Successful Cross Promotion Strategy
eTargetMedia released a new report that outlines how email marketing can help build a successful cross promotion strategy for brands across all industries. Every business wants to attract new customers and there is no channel as powerful as email marketing in building strong customer relationships and growing a loyal following. The report includes tips on how to integrate email marketing into a brand’s cross promotion strategy to build a brand’s online and social media influence.
#emailmarketing #emaillists #emailmarketingtips #emailmarketingstrategies #etargetmedia #etarget media
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Email Marketing Helps Build a Successful Cross Promotion Strategy

eTargetMedia released a new report that outlines how email marketing can help build a successful cross promotion strategy for brands across all industries. Every business wants to attract new customers and there is no channel as powerful as email marketing in building strong customer relationships and growing a loyal following. The report includes tips on how to integrate email marketing into a brand’s cross promotion strategy to build a brand’s online and social media influence.

Email marketing is the strongest marketing channel when it comes to customer acquisition and sales with a 44:1 ROI or $44 for every $1 spent, according to the DMA. Most consumers make their buying decisions based on information from multiple channels so using email as a part of a cross promotion strategy gives brands more power in reaching new customers and can take a brand’s marketing to the next level.

Brands who are interested in learning more about how to use email marketing to build a successful cross promotion strategy can download the report at http://www.eTargetMedia.com. Included in the report are tips on how to write attractive headlines and subject lines, how to encourage people to sign up for your email lists via social media, how to correctly integrate social media profiles into email marketing messages and much more.

http://www.prweb.com/releases/etargetmedia/email-marketing-strategy/prweb14563986.htm #emailmarketing #emaillists #emailmarketingstrategies #emailmarketingtips
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Email Marketing Growth Continues in 2017 - Email marketing has seen strong growth over the past few years and a new survey by Email On Acid shows that marketers will continue to devote additional resources to the digital marketing industry’s strongest performer in 2017. Email on Acid surveyed over 3,000 email marketers including email developers, account managers and marketing managers to evaluate how they will spend their time and money on email marketing this year. 87% of the email marketers that were polled in the survey said they plan to invest more money in email marketing this year while 74% said they planned to increase the time they spend on email campaigns in 2017.

https://www.slideshare.net/etargetmedia1/etargetmedia-email-marketing-growth-continues-in-2017

#etargetmedia #emailmarketing #emailmarketingstatistics #emailmarketingtips
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Watch our new video and see the top email marketing trends for 2017 - #etargetmedia #emailmarketing #emailmarketingtrends
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eTargetMedia releases 2017 Email Marketing Trends Report, which features the top email marketing trends to watch out for in 2017. The new year is a perfect time to forecast the trends that will drive successful email campaigns and the report helps marketers apply these trends to their upcoming campaigns. For a limited time, eTargetMedia is offering a free consultation to customers who mention the report and 20% off new email list orders.

Key Highlights from Email Marketing Trends for 2017

- Email continues to be the fastest-growing channel for marketing ROI and is the biggest driver of Customer Acquisition and Customer Retention.

- Email marketing has real power, even with Millennials. According to recent surveys, Millennials have stated that they want to receive brand communications via email. Most millennials check email from mobile devices and even though millennials love social media for communicating with friends they specifically cited email as their primary communication vehicle with brands.

- Email Integration is a big trend that will continue to grow this year. Integrating email messaging into other marketing channels, promoting email content across social media pages and including social sharing buttons on emails are trends that will be seen in email marketing campaigns.

- Mobile has changed where and when consumers check their email accounts. Optimizing email campaigns for mobile viewing is going to be a huge factor in successful email campaigns.

- Email personalization, email automation, responsive email design and interactive email elements are all factors that brands should be implementing in their email campaigns this year.

Download the report at http://www.eTargetMedia.com

#emailmarketing   #emaillists   #emailmarketingtutorials   #emailmarketingtips   #emailmarketingtrends   #eTargetMedia  
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