One TV station leads them all in Facebook and Twitter followers. So what's the secret? Our interview....
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- Nice, Q&A. It's true that they are listening and take engagement seriously. They even have a dedicated weather Twitter account. I'd also add regarding their Twitter use that they were an early adopter and took it seriously unlike some others. I was very surprised how long it took for CBS/KCAL to join.May 15, 2012