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Diane Leonard
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119 followers
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Diane's posts

According to today's Fin Review banks are starting to get more conservative by pulling back on high-LVR loans. A sign that interest rates are going to rise or an effective way to get us saving again?

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Power to the people. Love that we can do this!
How much would you pay for a promoted tweet?

A customer upset with British Airways, tweeted about the bad customer service, but not just a normal tweet, he paid to have it promoted. What lengths would you go to ensure you received good customer service?

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I would love to work for a company where the CEO was active on social media. In my experience however, they all seem to say that social media is important but they don't practice what they preach. Come on CEOs - get in there!
Not many people know that, but IBM is probably one of the most knowledgeable companies when it comes to social media. They started exploring social technology back in 1970 when their mainframe programmers used discussion forums on the System 370 consoles.

When I watched "Reaching Key Decision Makers Through Social Networks" by +GlobalWebIndex  (kindly shared by +Denis Labelle ), I got curious to learn more about what +Sandy Carter of IBM had to offer in this relatively short video. Namely, a *2012 CEO Study" with over 1700 CEOs in 64 countries that uncovers importance of social media in their future planning and decision making. 

What do CEOs have to say about social media, hyper-connected world and other media when it comes to conversations with clients, prospects and employees? Apparently, the CEOs in this study revealed themselves as very progressive people willing to accept technology in the life of their companies. I am surprised to see this kind of dynamism! And thank you IBM people for this goldmine of social media knowledge that I uncovered through this study and some additional searches :-)

Here you can see the full 61-page study: http://goo.gl/MVvjzI and I had the infographic pinned here: http://pinterest.com/pin/404901822719441607/

Video I mentioned: Reaching Key Decision Makers Through Social Networks - Sandy Carter & Tom Smith promo for SXSW
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Must read for marketers - Is marketing becoming more or less important within organisations? Has digital completely changed what marketing is or has it remained the same?

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Diane Leonard hung out with 1 person. <a class='ot-hashtag' href='https://plus.google.com/s/%23hangoutsonair'>#hangoutsonair</a>BJ Emerson

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Some great ideas for calming the chaos in Twitter...
Time for a little spring cleaning…of your Twitter feed, that is.  Be sure your Twitter account is optimized for your particular goals -- here's how!

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Remember to have fun!

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Public service announcement :) 

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Tell the truth: Do you answer email during conference calls (and sometimes even during calls with one other person)? Do you eat lunch at your desk? Do you make calls while you're driving, and even send the occasional text, even though you know you shouldn't?

The biggest cost is ... productivity

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If a rule makes sense, I follow it. If it doesn't, I work around it :) How about you?
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