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Pinterest for your Brand: the Good, the Bad, and the Ugly | Blade Creati...
It took two years for Pinterest to gain fame, but once it did, it spread at the speed of light. The newest social media website has quickly
Twitter Followers and Social Media Presence | Blade Creative Branding | ...
Lately, we at Blade have been noticing a lot of Twitter statistics that don’t seem to make sense.
Why brand authenticity is better than “differentiation” | Blade Creative...
In traditional marketing circles, the need for brand differentiation is a constant refrain. But trying too hard to be different is not healt
Social Media: Higher Numbers Aren’t Always Better | PROFITguide.com
Don’t lose sight of your brand in your rush to pile up more Facebook “Likes” than a rival
A Brand is Only as Strong as its Promise | Blade Creative Branding | Gre...
When Longo's opened up a new location in Toronto, they delivered on their brand promise. And consistent delivery of your promise builds loya
Google Glass and Dianne Von Ferstenberg (DVF) Brand Collab | Blade Creat...
Whenever we talk about big brands, Google comes up. There is always debate; are they the best search engine company with excellent brand val
App.net - Are Paid Subscriptions The Future of Social Media? | Blade Cre...
Facebook has a problem, and Twitter has it too; They have begun to put the wants of advertisers above the needs of users.
True Colors: What You Brand Colors Say About Your Business | Business 2 ...
Studies have shown that a product’s color influences 60-80 percent of a customer’s purchasing decision, which makes choosing the wrong color
That’s Not Branding - A Costly Confusion | Distility™
Business suffers when you miss the distinction between branding and messaging. Learn the difference and how to avoid this major misconceptio