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Annelise Larson
363 followers -
Search & social media marketer, audience builder, lover of life
Search & social media marketer, audience builder, lover of life

363 followers
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"Producers rarely get interviewed in the industry articles that offer insights into filmmaking process. When they are featured, producing technique can be difficult to understand apart from its relation to a singular project. And while newcomers are often taught that “practice makes perfect,” anyone who works in film knows that we don’t all have the advantage of being able to “practice” making a movie."

#filmmaking #ProducerLife #producer #filmmakers
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Have you been using Instagram Stories? Here are some ideas of how you could use them

#InstagramStories
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Thinking of designing & using a chatbot as part of your audience engagement strategy? Here are 8 things it should never do:

#chatbot #audiencefirst
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Great basic tips if you want to use Google AdWords to promote your webseries on YouTube

#webseries #YouTubers #discoverability
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But "unless your videos receive thousands of views it’s unlikely you’ll miss any of the data that’s going away."

#YouTube #webseries #VOD
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"The benefits of AI are exciting, and its promise of increased efficiencies in the development and delivery of content, streamlined workflows and automated creativity can sound like fantasy or fiction.

But they can be quite real."

#futureofTV #futureoffilm #television #film
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Have you checked out this new YouTube channel from the CMF & its partners? So many classic old TV shows & movies :-)

#cdnfilm #Cdntv
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"Access to more precise data points and targeting tools has significantly shifted the creation and distribution of promotional content. We are now better able to segment audiences based on interests, affinities and behaviours. Layering in demographic and geography data points, we then create custom creative with variations in theme, copy and visuals optimized for each platform they are distributed on. This has been a big departure since the days of creating a broad creative pieces with a singular message that would run across TV, radio, print and outdoor.”

#cdnTV #digicancon #audiencefirst #nichemarketing
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"Badel provided examples where [blockchain] could benefit media organizations, including intellectual property (IP) protection, digital rights management for tracking royalties, automated contracts with stakeholders, residual payment systems for production members and distribution companies, crowdfunding support, open sourced creative collaboration like scriptwriting and decentralized content distribution."

#VR #blockchain #VOD #BVOD
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"Diverse casts and crews can do fantastic, not just from a storytelling standpoint, but from a profit standpoint."

#filmmaking #diversitymatters #diversityinmedia #womeninfilm
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