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JJ Casas
Worked at JCasas Photography
Attended University of San Francisco
Lives in South San Francisco
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Thanks +JJ Casas !
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Am ready to join when you are Pat
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JJ Casas

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I Waited An Hour for These Photos to “Develop”. Here’s Why.

I installed [another] photo app on my iPhone. I know I know, they’re a dime a dozen these days but this one is different. It actually slows you down instead of instantly sharing your moments. Why?

To focus on actually being in the moment.

The app is called 1 Hour Photo and it’s free from software developer Nevercenter.

The premise is simple: you take photos through the app and will wait exactly an hour later to see your “developed” monochrome images. Think of it exactly like 1 hour film processing: take your photos without ever seeing it before it’s developed from your local lab.

As a monochrome shooter especially on Instagram, this is just perfect for me.

Last night was my good friend’s birthday and we ate at a new restaurant [at least for me] called Limón Rotisserie in SF’s Mission district and it definitely was a charmer. And instead of being heads down editing the images and sharing the photos instantly, it allowed me to just take photos as needed and let me enjoy the company with great food that’s right in front of me.

This morning, I saw that 1 Hour Photo’s app notified me that my photos were done and was able to review them and inevitably, share them.

I’m learning it’s actually fun to have to wait and see your moments that you lived moments earlier.

It’s the anti-instant gratification/sharing photo app.
I Waited An Hour for These Photos to “Develop”. Here’s Why. I installed [another] photo app on my iPhone. I know I know, they’re a dime a dozen these days but this one is different. It actually slows...
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Why the Fujifilm Instax 90 is My Favorite Camera to Date

I get it: Digital is cheap, convenient, and instant. You can surely have more trials and errors and it won’t cost you anything as you can simply press delete. I also get it that for the best quality, you’re not just looking at megapixels but high ISO with low noise and of course you need the best glass to put on that weather-sealed camera body.

But when you simply just want to shoot, nothing beats an automatic film camera. And oh, an automatic instant camera. No focusing, no need to base your exposure off your meter that’s either set to wide utilizing all of its 128 focus points, no need to determine the shutter speed if you want to introduce blur or not. Just press and cla-clink.

Hello Fujifilm Instax 90. And hello instant prints.

I just sold my Sony RX100 camera to a stranger who replied to my tweet that it was up for sale. Why? I don’t remember seeing any of the hundreds of photos I’ve taken with it in my hand to simply enjoy. And to be more specific, enjoy in my hands to see and feel. Ok that didn’t sound right—but you get the point.

Instead, just like many of us, it’s in our hard drives or in the cloud like Facebook, Google+, Flickr. Like many of us, we simply take photos on our phones, edit them with Vsco [seriously, you’re not using this? More on that later..], and then upload them to Instagram. 

And coming back to Vsco now, the filters simply emulate film. So why not just try shooting film?

It’s expensive. Yes, I know that. Doing the math, it’s $0.75 per print. A memory card for $20 holds hundreds of 18 megapixel images—I also know that. But that isn’t the point.

While this post is not a review of this great camera, I’ve realized it’s a review of how we take photos.

We’re constantly online. Just like how I’m writing this post on Tumblr and how you’re reading it. Yet, we beg to experience places and different surroundings. We want to unplug and just be with our friends and family. Oh that’s right, I need to check-in first, take a photo with my phone, wait, be sure to edit it first, upload it, and then wait to get our Likes. 

I’m guilty of this. We all are. 

While we are accustomed to taking pictures to show to others where we’ve been, who we’re with, what we’re eating, etc, we’ve forgotten to simply shoot for ourselves.

It’s the simpler pleasure of having and holding a moment that is only dear to us. A photo that is private until shared with someone next to you and a story that explains what’s happening in that very photo. The art form of storytelling is what I see is being lost if not forgotten today. And no, writing a long blurb as a description with hashtags doesn’t count.

To me, $0.75 is worth it for that one photo of a time that I want to remember. Because I’ll be honest with myself: I don’t randomly just turn on my computer, connect my 12TB hard drive, go to my archives and start reminiscing.

When I have kids, I want to grab the album, sit on the couch and tell them that I went karaoking in Japantown in San Francisco with my close friends to celebrate my company 8:45a’s first year anniversary. And yes, there was plenty of soju and beer to go around.

Post originally on my blog: 
http://blog.jcasasphotography.com/post/87120995277/why-the-fujifilm-instax-90-is-my-favorite-camera
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<a class='ot-hashtag' href='https://plus.google.com/s/%23hangoutsonair'>#hangoutsonair</a>Agnes Lee
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Have him in circles
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Work
Employment
  • JCasas Photography
    Photographer
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Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
South San Francisco
Links
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Tagline
I am JJ Casas, a San Francisco based photographer utilizing images as a brand narrative for individuals and companies.
Introduction
I'm a freelance conceptual and portrait photographer based in San Francisco living minutes away in South San Francisco. I'm also the cofounder of MotionScope Studies, a wedding photo + video development company, and Photo Editor for Hyphen Magazine.

I am a proud Wildcat of St. Ignatius College Preparatory ('05) and Don of University of San Francisco, BSN ('10).

When not photographing, you can find me: learning through my endless magazine subscriptions, browsing the internet for notable photography work, blogging, drinking French pressed coffee, or reading business books on my Kindle.


Bragging rights
I'm a Sony shooter who loves Apple products and walks in Converses while wearing my toffee Saddleback leather backpack who always carries my Zebra F-701 stainless pen and a stainless Sharpie pen in one pocket along with Burt's Bees lip balm and a compact digital camera in the other pocket.
Education
  • University of San Francisco
    2010
Basic Information
Gender
Male