There’s new way to do marketing – Your way.
Marketing isn’t what you do – it’s an expression of who you are
We’ve been told that the right way to do marketing was to first look outside yourself, identify a profitable market and then change and alter yourself and your business in a way that looks appealing to them so that they will buy from you instead of the other guy.
Is it any wonder why we run from any conversation that even smells like selling?
We hate selling because we think that we are conning or convincing someone to buy something they don’t want or need.
That fear and failure stems from being something and someone that you are not.
The reality is that the old ways of marketing are dead –
· We are sick of over-the-top promises
· We are tired of corporate-speak
· We are skeptical of million-dollar marketing messages
More than anything, we crave an authentic human connection
Let’s put it another way: We just want to buy from people we like who are like us.
We don’t want fancy marketing messages. We want straight talk about what we are buying and we want to trust who we’re buying it from. We want to be able to look the people we buy from in the eye and know they are doing right by us.
What if you were your best marketing machine?
What if simply being who you are, and sharing THAT with the world, was the marketing magnet you were looking for?
We call that your Signature Strength – and when you unleash its power, your business and your life will never be the same.
Suddenly you are a living breathing marketing machine.
Because you market from your strength, you are naturally enthusiastic and you can’t wait to share your solution with the world.
It's finally your turn to have what you want, the way you want it.
Most of us spent at least 18 years of our lives being told what to do by our parents, teachers, friends, or the media.
We graduate under the guise of having the freedom to create our future and control our destiny- only to get a job and, once again, be told what to do by our boss, their company and their customers.
We’re told we’re an asset, but our ideas are often ignored, our successes appropriated, and we find ourselves subjugated and twisted beyond recognition.
We always believed we could do it better than those in charge.
So we said to hell with them and went our own way.
Here’s the best news you’ll hear all day: There’s no one like YOU
This is your business. Your baby.
There isn’t another one like it because there isn’t anyone out there like you.
You are unique – by definition; no one has your eyes, your fingerprints or your soul.
You have no competition and a sea of potential customers who are hungry for exactly what you are offering – if you would only put it out there in your own unique way.
And when you put it out there – the right customers will come to you
What if you were THE ONE your ideal customers went to - every time - regardless of price
Imagine being the only game in town; working with customers who you love that love you back. You do this easily and effortlessly because you know who your ideal customer is, you know what matters to them and you’ve built a marketing machine that makes it easy for them to choose you.
And that only happens when you run the show.
It only happens when you do it yourself.
You are a DIYMarketer