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Pinnacle Live Concepts, Ltd
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Prior to recent terrorist-style targeted attacks, event security and safety considerations primarily focused on threats that did not—if at all—present such a potentially deadly risk to event participants. A short list of priority concerns, absent terrorism/mass shooters, would fall under the categories of weather, alcohol, medical emergencies, and petty disturbances, some of which can be interrelated.
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Ever wonder how certain acts can command astronomical talent fees, yet someone more talented gets paid pennies on the dollar? Or how one DJ can get paid $100k, while a band of 5 gets paid a fraction the amount?

https://www.pinnacleliveconcepts.com/live-events/the-variable-cost-of-celebrity-talent/
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There’s a reason 98% of businesses use social media. However, successfully using social media can be a challenge. Part of that challenge is correctly leveraging the tools of the trade. It’s an integral part of business strategy, and is something companies need to get comfortable using...
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RIP Chester Bennington....
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It is often an indication of how healthy an industry is by the number of people wanting to involve themselves with it. Not only does that apply to the amount of people, but to the type of people as well. And it couldn’t be truer when it comes to sponsorship in the live events industry in Asia now. Regardless of the type of event; festivals, concerts or sports and regardless of the celebrity talent involved, sponsors where tight pocketed in the past.

https://www.pinnacleliveconcepts.com/live-events/growth-of-sponsorship-spending-live-events/
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There are no shortcuts when it comes to music as a business. You can’t start a festival company and expect big names straight away. In the industry, it’s all about who you know. And, patience will ensure the right people hear your name.

https://www.previousmagazine.com/finding-best-acts-fit-festival-field
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A love of music and a background in events may be all you need to set up your own festival. Is it the money-spinning career every music-loving entrepreneur should be pursuing, or are the profits not as large as they may seem?

https://www.workinentertainment.com/blog/is-there-a-lot-of-money-in-music-festivals/
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Choosing the Festival Headliner

In this fast-paced and competitive industry, performers come and go, trends are perpetually changing. Deciding a headliner comes down to you and your business. Just like any other kind of business, it’s about knowing your product and demographic. It boils down to segmentation.

https://www.pinnacleliveconcepts.com/live-events/how-a-bad-headliner-can-ruin-a-music-festival/
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