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Creating Results - Strategic Marketing
everything mature consumers experience
everything mature consumers experience

Creating Results - Strategic Marketing's posts

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There is a big opportunity for smart investors to capitalize on unmet need, writes Daryl Carter in the latest Seniors Housing Business: Affordable seniors housing.

Carter offers 3 strategies for success:
1. Don't over-improve.
2. Salvage/re-invest in existing product.
3. Invest in local support services & social programs.

What do YOU think about the affordable senior housing challenge, & Carter's tips? p28

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If you're over 50, you're far more likely to get news via TV and print. While 1/2 of Millennials get their news online, only 20% of 65+ seniors do.

Does this new data from Pew Research surprise you?

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Is seeing believing ... or is it healing?

CR's Allison Dongosky offers a new vision of ageing in today's post.

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People more likely to buy from brands they follow online -- #boomers least likely to follow a brand

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The American dream of suburbia is evolving — here’s what it’ll be like to live in the suburb of the future

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Each week our team recaps the mature marketing content that captured the attention (and clicks) of our audiences.

Today's "hot topics" are a pre-emptive strike against this week's forecast of snow!

Given predictions of 18-24"​ of snow, this week's #PIAConference has been postponed by team at Phoebe Ministries.

We'll share new dates / details as they're available!

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Friday Funny: The Palm Beach Post's Frank Cerabino shows retiring baby boomers the way to The Frampton Inn.

What other ideas do YOU have for musically-themed retirement communities?

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A new report from our friends at Ziegler notes that 73% of senior living CFOs are reporting moderate to significant staffing pressures. Due to employee vacancies, 16% of senior living communities polled were forced to limit resident admission!

In this recent blog post, Creating Results' Kimberly Hulett notes that labor shortages could lead to ownership / sponsorship changes. She shares ideas on what marketing pros should do to prepare:

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Several Creating Results team members are hitting the road this month!
1) We hope you're as excited as we are for the Phoebe Ministries Institute on Aging Conference in just 5 days!

Please join Erin Read for the "Generational Understanding" presentation at 2pm on March 15. Center Valley, PA.

2) Beth Mickey shares insights for better welcome centers and web marketing as part of the MidAtlantic 55+ Housing Council's conference.

The program also features our client Tim McCarthy, of Traditions of America. March 30, 8am. Philadelphia, PA.

Register/learn more:

We hope to see you at one of these upcoming programs!
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