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Redd WebDev
Fascinated by small, shiny objects
Fascinated by small, shiny objects
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cracks me up

“Comedian Jerry Seinfeld knocks on the Oval Office window to begin a segment for his series, ‘Comedians in Cars Getting Coffee.’” (Official White House Photo by Pete Souza)
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The New Google+ Gold Rush

Marketing Riff of the Day December 30, 2015

There's another land grab taking place here on Google+, and it's interesting to see who is embracing it, and who isn't. That gold rush is called "Collections", and it represents an opportunity to build a lot of visibility in a way that is highly focused on your area of expertise.

Let me illustrate with an example. Consider this collection from Dustin Stout, https://plus.google.com/collection/QZkpR, which is titled Creativity Inspiration. It currently has 87,728 followers. Or this one from Dustin, https://plus.google.com/collection/I0ipR (Social Media), which has 90,933 followers. In contrast, his main profile has 52,974 followers.

This means that he has added over 35K followers to these two collections since the feature was announced on May 4th. (Note: his 52,974 main profile followers are considered followers of each of his collections by default, so the 35K represents the delta between the collections total followers and that of his profile).

Or, consider Eli Fennel, whose main profile has 68,645 followers, but his technology collection (https://plus.google.com/collection/oR5gI) has over 176K followers.

The reason why they see this level of growth is based on the way that Google+ is featuring certain collections, which includes being shown on the home page for Google+ (plus.google.com) to logged out users. There may well be other ways in which these collections are being featured as well.

So this is a little bit like the "Suggested User List" (SUL) land grab that some people experienced in the early days of Google+, but it's much better than the SUL.

The reason why is simple - It's the interest graph in action. Dustin's additional 35,000 followers for his Creativity Inspiration collection are following him on a topic related to what he does for a living, and in an area in which he is looking to build his reputation. So unlike the SUL, this gold rush is much more targeted.

And, in addition, Google is motivated to make this work. Collections and Communities are how Google+ has been remade. They are looking for ways to push people that are embracing the new interest graph structure of G+, and that are actively adding value to it.

Now don't get me wrong, taking advantage of this is a time consuming effort, as you need to bring a lot of value to the table to make it work. This will take time.

But, the opportunity is there for the taking. Are you going to be one of those people that choose to be a part of it?
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+Google fanboys never listen ..

+PeteKasting -- No attempted hijacks in open source Chromium that I can see on an open source Linux box -- I usually check my own stuff before going off on other stuff. And no, I'm not a Windows, Google Chrome, or AVG user -- But that doesn't prevent me from at least vetting. AVG and Chrome have been going at it for years - Both weren't good enough to ever make it on their own, so for "years" we found them bundled with other software with the hopes that no one would notice their ultimate installations. Google is no spring chicken in this fight -- It wasn't all that long ago that Google Toolbar would set Google as the default search upon after it's install .. Shut it off and it would still stay on. Typical Trojan stuff that the presumed "Do No Evil" empire practiced. Just because Google owns it, doesn't make it right. Wresting control is what it is regardless of who owns the (code) writes, and it wasn't all that long ago that we made an active effort to to block a Trojan.

Privacy and security with regard to a presume legitimized Trojan can be pretty subjective amongst the masses when what's been wrong for so many years is suddenly supposedly made right by the simple use of a corporate name. At the end of the day, it all boils down to which of these Trojan entities you would choose to trust first - I don't recommend Chrome, AVG or even Windows for that matter -- All 3 of these have strayed so far off the path that no one knows which end is really up any more. --

In the end Google and AVG will continue to keep picking at each other because it's a "Birds of a Kind" sort of deal -- Both claim to be right, but history, such as it is, proves them both to be wrong. The only reason why AVG blinked was because they don't happen to own Google's version of what it thinks true professional spyware is supposed to be.

RE: https://plus.google.com/u/0/+PeterKasting/posts/Csp1aiJJHXH

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TempTraq #Wearable Wireless Thermometer. #digitalhealth   #mHealth  

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