Five Distinctions of New Media Journalists
I’ve worked as a blogger for over five years, and have watched as well-intentioned PR professionals and companies struggle to meet the needs of new media journalists. They’re not sure what to do with us or how to speak our language. “Do we seat them with the traditional press? Why are they texting on their phones during a press conference? What’s a hashtag?” seems to be common refrain.
In hopes of closing the gap a wee bit, here are some distinctions between new media and old school traditional journalists. I’ll make sweeping generalizations and wild assumptions to make some points. Of course, not all of these apply to every new media journalist.
For the purposes of this list I’ll define a new media journalist as a highbred, experienced bloggers, usually with more than one blog, each with an emphasis (or beat) on one subject. They may or may not be a professional (paid) blogger. Sometimes called online journalists, new media journalists use the thrilling and immediate avenues of content distribution — Twitter, Facebook, Instagr.am, Flickr, YouTube, and Google, blogs–and their content usually only appears online. This sets them apart from more traditional journalists.