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Northwest Professional Hearing

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Siemens Cellion Primax True Rechargeable Freedom
The Siemens Signia Cellion Primax offer true freedom and flexibility when it comes to rechargeable hearing aids. The Cellion Primax is the world’s first lithium-ion inductive charging hearing aid. Cellion can provide 24 or more hours on a single 2 to 4 hour charge, 7 hours on just a 30 minute charge. Because Cellion charging is inductive (wireless) there is no need to worry about contacts or precise placement in the charger. People who keep irregular hours, travel often or just like the freedom of not having to charge their hearing aids for a couple of days, will find the Siemens Signia Cellion Primax the ultimate in rechargeability and listening quality.
We have been offering Siemens Primax technology since March 2016. It has been extremely successful with our patients. Several clinical studies prove that Siemens Primax technology is better than normal hearing in difficult listening environments. It also reduces cognitive load. Difficulties in hearing speech increases cognitive load and is linked to dementia and Alzheimer’s.
For those worried about moisture, dust or debris fouling your hearing aids Cellion Primax eliminates your worry. Cellion Primax is IP 68 rated and the hearing aid can be immersed in 3 feet of water indefinitely.
We offer 7-day demonstrations with no cost and no obligation. We provide you with a free thorough hearing exam and then we program the hearing aids for your hearing loss and particular requirements. Use the hearing aids in your listening environments around your family, friends and coworkers. When your demonstration period is over, just return them and there is no commitment nor cost.
We offer the lowest prices in the nation on Siemens Signia Primax that include quality patient care and support for the life of the hearing aids. See our reviews on Google+:
See our Siemens Primax Special Offers at:
See more about the Siemens Signia Cellion Primax at:
Call Us Toll-Free at: 877-600-1122 or
Email us at:

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Is it Primax or is it Binax
Recently we have had several people contact us because they have been told that Binax is the latest technology from Siemens Signia. This is not correct, Primax is the latest technology.  Because we are an Advanced Partner we have been able to provide Primax since March 2016. Primax had its general release on May 1, 2016. Primax is a significant step forward from Binax and we have had great success fitting people with Primax.
One important way to measure our success is the amount of hearing aids that are returned by patients. Our return rate has always been significantly lower than the national average. The Hearing Review indicates that the national return rate is 19.4%. Our Primax return rate is just 3.0%. This should tell you that Siemens Signia Primax is a truly outstanding hearing aid technology. It should also tell you that our knowledge, experience and follow-up care is appreciably better than average.
There are probably two main reasons why someone would offer you Binax instead of Primax.  
1. They have Binax hearing aids up to a year old sitting on their shelf.  We order hearing aids direct from the manufacturer for each patient. This ensures that the patient has the latest technology and that the hearing aids and the warranty are registered in the patient's name. We only stock demonstration hearing aids.
2. They are unaware of Primax technology or they have not taken the time to learn about the technology and software needed to properly program the hearing aids.
In both cases above there is no advantage to the patient. In the first case the practitioner is probably offering Binax for a higher cost than we offer the latest Primax technology. In the second case if the practitioner is unwilling to stay current with technology this should be a red flag especially in a field where technology is almost constantly changing.
If you would like more information about Siemens Signia Primax see our website For pricing information see our specials at
If you would like to talk to us about Primax technology contact us toll-free at 877-600-1122. You can also try Siemens Signia Primax technology FREE of charge by using our demonstrator hearing aids for 7 to 14 days. We look forward to hearing from you and being given a chance to improve your quality of life.

Pay Attention!!! your overall health and wellness. If you are noticing hearing loss "listen" to what your body is telling you about your overall health. The conclusion from the medical community is that hearing loss is associated with:
- Cardiovascular problems
- Depression and Anxiety
- Kidney Disease
- Diabetes

The facts are that a healthy cardiovascular system; heart, arteries and veins that provides good blood flow has a positive effect on hearing. The inner ear needs adequate blood flow just as any other organ in your body. Inadequate blood flow and trauma to the blood vessels of the inner ear has an negative effect and can contribute to hearing loss.

Studies conducted over the past several decades confirm the link between heart disease and hearing loss. The researchers weren't sure what came first; hearing loss, which could signal future onset of heart disease or hearing loss resulting from cardiovascular disease.
Heart disease is life threatening. Currently many experts believe that low-frequency hearing loss may predict future or underlying heart disease. This is a significant finding.

Charles Bishop, AuD, is an Assistant Professor at the University of Mississippi Medical Center's Department of Otolaryngology and Communicative Services. He encourages Americans to take their heart health seriously. He believes, and it makes sense, that information is power and we need to maximize the information we have in order to benefit our overall well-being.

Make an appointment for a hearing test. Advanced warning of a link to cardiovascular disease will benefit your overall health. Call us to schedule a thorough hearing exam. It's FREE and there's no obligation. You have nothing to lose. 708-579-9458

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What is Siemens Signia?
Patients have been asking why is the name Signia attached to all new hearing aids, such as Primax. Signia is a name with significance for Siemens Hearing division. Over 20 years ago Siemens Hearing made the decision to move from the world of analog hearing aids to digital hearing aids. This was a relatively giant technological leap.
Siemens invested significant resources in the research, development and testing. When they were sure they had it right, they released the new digital hearing aid and it was called Signia.
In 2014 / 2015 Sivantos made a significant investment in Siemens hearing division. With this investment Siemens hearing was able to increase their research and development. As part of this investment Siemens hearing division increased the amount of engineers from approximately 300 to over 600. This increase allows more innovation and development, which benefits the patient by providing more effective technology sooner.
Siemens Signia's first technology release has been Primax. Primax not only allows you to hear speech clearly in almost any listening environment, but it also further reduces cognitive load. Struggling to understand speech can cause excessive cognitive load. Medical studies have shown that excessive cognitive load due to hearing loss has been linked to Alzheimer's and dementia.  
Because we are a Siemens Signia Advanced Partner we have been working with Primax technology since March 2016. The feedback that we have been receiving from our patients indicates that Primax is performing much better than in the prior product.
See information about Primax models at this link
See our Special Siemens Signia Offers at this link

Announcing Primax from Siemens Hearing

We are very happy to be able to offer Primax Siemens Signia latest hearing technology. Because of our status as a Siemens Advanced Partner we are able to offer Primax in an early release.

New Features - Primax's new features Speech Master, HD Music, Twin Phone and Echo Shield have been developed to significantly improve the clarity of speech and music even in the most demanding environments.

Pricing - We are offering the new Primax technology with no increase in price. Our website is still being updated, but the prices listed on our website for Siemens Binax are the same prices for Siemens Primax. We offer some of the lowest prices in the country along with our quality professional services and long-term patient support.

Try Before You Buy - We have Primax demonstration hearing aids available. You can try the new Siemens Primax technology for 7 to 10 days with no cost or obligation.

Our Special Prices - The 5 Primax is is $1,510.00 each or $3,020.00 for two.
The 7 Primax is $1,900.00 each or $3,800.00 for two.

The 7 and 5 technology levels are available in the in Pure, Ace, Motion and Insio models. Siemens 3 warranty is included.
Please call us for more information: 708-579-9458 or Toll-Free 877-600-1122.

Primax Technology - Primax technology is based on the extremely successful Binax technology. Primax technology has been developed to improve clarity and further reduce cognitive load. Cognitive load is basically the amount of effort that the brain must apply to accomplish a task. Clinical studies have now shown that excessive cognitive load in patients with hearing loss is directly related to dementia and Alzheimer's. Primax is another significant step forward in the improvement of the quality of life for people with hearing loss.

Siemens Growth - Siemens Hearing has grown by over 10% in the last year alone and this is a direct result of the increased funding provided by Sivantos. This is especially important in the area of research and development. Siemens hearing is outperforming other hearing brands and gaining a greater percentage of the market.

Why Treating Hearing Loss is Critical

Johns Hopkins National Institute on Aging initiated a study in 1958.  The purpose of this study focused on the relationship between hearing loss and diseases of the brain.  The goal of this study was to track health factors in men and women; to compare changes in the brain over time between adults with normal hearing and adults with hearing deficits.
As we age our brains gradually get smaller. Nothing new here, everything diminishes as we grow older; muscle mass, eyesight and other abilities.  We hear and process with our brains so it's not surprising that hearing loss negatively affects our cognitive skills.
A human sized brain peaks in our 20's and subsequently begins a steady decline.  Older adults with hearing loss experience more rapid brain tissue loss than those with normal hearing.  We have more knowledge, even personal experience with dementia and Alzheimer's disease.  This study on aging has revealed a direct link to hearing loss and these diseases.
Frank Lin is an Assistant Professor at the Johns Hopkins schools of medicine and public health.  Prior research unrelated to this study had also linked hearing loss with significant differences in brain structure when compared to those with normal hearing.  These studies included animals as well as humans.  The Johns Hopkins research found that specifically, structures that process information from sound and speech had a tendency to be smaller in size in people and animals with impaired hearing. The unknown factor was whether these structural changes occurred before or after the onset of hearing loss.
The researchers analyzed MRI's from participants in this study on aging and found that those with impaired hearing lost more than an additional cubic centimeter of brain tissue each year compared with those with normal hearing. A correlation between hearing loss and brain atrophy was also found.  "Use it or lose it" was typically an off hand remark when talking with our patients.  Here is the evidence that confirms what we've always believed.
The MRI's revealed that those with impaired hearing had significant shrinkage in particular regions of the brain including the superior, middle and inferior temporal gyri.  These brain structures are responsible for processing sound and speech. Professor Lin stated that this wasn't a surprise.  This finding in itself is disconcerting but what is more worrisome and presents a call to action is that processing sound and speech is not the sole function of these brain structures.  The middle and inferior temporal gyri play a role in memory and sensory integration.  They have been shown to be involved in early stages of mild cognitive impairment and Alzheimer's disease.
Lin concluded, "If you want to address hearing loss well, you want to do it sooner than later.  You want to treat hearing loss before brain structural changes take place".
The implications of this research reach those from birth to death.
- There are 17% of Americans adults who report some degree of hearing loss and less than 1/5 of this population seek help.
- Most hearing aid users have suffered for at least 10 years before seeking help.
- 3 in 10 people over the age of 60 have hearing loss.
- 1 in 6 Baby Boomers (or 14.6% of those between the ages of 41 - 59) has a hearing problem.
- 1 in 14 GenXers (or 7.4% of those aged 29-40) already has hearing loss.
- At least 1.4 million children (18 or younger) have hearing problems.
- An estimated 3 in 1,000 infants are born with hearing loss.
- Only 13% of physicians routinely screen for hearing loss during a physical.
The proof is in the pudding as they say.  Hearing loss is a serious disease affecting those of all ages and it is taking a hard hit on our cognitive abilities, relationships and overall health and wellness.  We can benefit from the results of decades of research. Knowing that it's possible to delay the structural changes in our brains that have a direct link to dementia, Alzheimer's and overall cognitive ability by hearing screening and proper treatment is encouraging. A hearing exam is a chance everyone should take without reservation to help prevent the onset or minimize the severity of one of these devastating neurological diseases.

 Northwest Professional Hearing offers FREE hearing exams. The only price is 90 minutes of your time. Call 708-579-9458.

We are offering something that we have never offered before ONLY through JANUARY 29th. When you purchase Siemens 7 Bx - Binax, any model or style, you will receive a 4 Year Siemens Manufacturer's Warranty. This offer includes a FREE Siemens eCharger or FREE Batteries.
Our Special Pricing is $1,915.00 for one instrument or $3,830.00 for 2 instruments Unbundled. Call for more information 877-600-1122.

Here is something we think you will find interesting. Johns Hopkins University is continuing its research into the relationship between hearing and brain function. Research has proven that hearing responds the fastest of any of our senses. It is also the only sense that never rests or stops working. Even during sleep our brain is continuously processing sound.

Whenever we over work a part of her body, be at our muscles, eyes or brain our health suffers. If you have a hearing loss, even a mild loss, your brain is working much harder to understand sound. Johns Hopkins research has revealed that this extra workload of trying to comprehend speech and follow conversations causes a significant amount of stress on our brain. Your brain is constantly overworking to try to fill in the blanks for parts of words, entire words and other sounds. This over working leads to a greater chance of developing Alzheimer's disease.

The research has also revealed that the earlier a person addresses hearing loss, even mild hearing loss, the more likely they are able to stave off neurological disorders like Alzheimer's and dementia. The researchers point to the fact that annual medical exams generally do not include hearing tests.

To reduce your chances of acquiring diseases that are linked to hearing loss you should have an annual hearing exam. If the exam indicates that you have even a mild loss you should address this loss with hearing instruments. We have always offered free hearing exams and we can prove to you that our hearing exam is painless both physically and financially.

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Binaural Hearing Means Better Hearing
When we hear normally our brain utilizes information from both ears to localize the source of sounds, maintain spatial orientation and understand speech better.
When there is hearing loss, our brain is not able to distinguish between speech and background noise anymore.  It is difficult or impossible to determine the directionality of sound and understanding conversations becomes more difficult.
Similar to the natural binaural processing in the brain, two Binax hearing instruments in a bilateral fitting exchange audio signals among microphones on each side, make intelligent processing decisions and emulate the effects of binaural hearing.  Binax delivers better clarity, richness of sound and more importantly improved directivity and localization.
Hearing is more precise than ever - In restaurant situations, Siemens Binax instruments can help you understand conversations better by highlighting speech and suppressing background noise.
Understanding other clearly - from all directions.   When speech comes from different directions and you cannot turn your head, Siemens Binax hearing aids can help you better detect and focus on speech.
Completely automatic hearing.  Binax highest performance hearing aids automatically adjust and adapt to the wearer's listening environment.
See more about Siemens Binax and are very reasonable prices on our website.

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Losing any of your senses; sight, speech or hearing must be horribly traumatic.   Hearing loss is a disability that you cannot see.  It is not life threatening.  Evidence is beginning to surface linking hearing loss and brain function, cardiac issues and diabetes.  Many people with hearing loss have been compensating for years as their ability to hear and understand continues to decline.  Fortunately most of us have not had to experience total isolation as Helen Keller did.  She felt very strongly about the ability to hear, see and speak.  Here is a direct quote.
"I am just as deaf as I am blind.  The problems of deafness are deeper and more complex, if not more important than those of blindness.  Deafness is a much worse misfortune, for it means the loss of the most vital stimulus - the sound of the voice that brings language, sets thoughts astir and keeps us in the intellectual company of man."
"Blindness separates us from things but deafness separates us from people."
She also had this to say about children who are deaf or hearing impaired.  "Children who hear acquire language without any particular effort; the words that fall from others' lips they catch on the wing, as it were, delightedly, while the little deaf child must trap them by a slow and often painful process.  But whatever the process, the result is wonderful.  Gradually from naming an object we advance step by step until we have traversed the vast distance between our first stammered syllable and the sweep of thought in a line of Shakespeare."
We are so fortunate that hearing loss is treatable.  Have an annual hearing exam.  Detecting loss and treating it is the key to maintaining our hearing and brain function.  Testing is free at Northwest Professional Hearing.  Make an appointment for a thorough exam.
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