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Oracle Marketing Cloud is used by modern #B2B and #B2C marketers these days to have a great customer base and maximize revenues. This single product suite uses integrated information from various channels to render personalized customer experience. Essentially, it consists of #marketingautomation and revenue performance management software along with social media listening for creating engagement via social media channels.

Implementation of #Oraclemarketing cloud can be done in all size of companies- large or small. Fundamentally it is highly suitable for mid-sized companies. As it creates custom cloud actions to data cleansing facilities, it offers tailored marketing automation technology for company’s different processes. Once implemented, the user can tap into customer conversions and construct relevant content for them; it can mobilize individual experiences by tracking real time behaviors, preferences and interests. This software is also diligent in connecting relevant data and making it actionable by transforming digital, commerce and offline data. IT help will not be required when it can tap into digital innovation with ease.

It ensures that configuration is done right for your specific marketing, business, and analytics goals.
https://goo.gl/zE1pAK
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Marketing Analytics and Visualization

#Marketing analysis consists of processes and techniques that help marketers assess the success of their marketing initiatives. Marketers carry out practices of measuring, managing and scrutinizing market performance of their products and services in order to maximize the efficiency and obtain an optimized ROI (Return on Investment)
It is a profound way to be highly productive at work, thereby monitoring campaigns and their respective results, reducing wasted web marketing money. As it provides deeper insights into current trends and preferences in the market, it collects relevant information from across marketing channels integrating all into one common view.
#Marketing #analytics and Visualization are correlated. Visualization plays a vital role in how we process and understand information. Data Visualization lets us see data graphically under a business context so that the interpretation becomes clear. It facilitates in grasping difficult concepts and identifying new patterns. Visualization is an important process in marketing as it brings to the notice of the marketer all the factors that are influencing customer behavior, how competitors are performing and is also quite helpful in predicting sales volumes.


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#SEO RANKING FACTORS THAT COULD MAKE A DIFFERENCE IN 2017
http://bit.ly/2mkxOYh
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How to use #livechat to increase #conversions

This white paper from ApexChat describes how live chat can increase engagement and minimize friction in the buying process. It covers:

how live chat can improve customer experience and conversions,
how companies can utilize live chat effectively without major changes to day-to-day operations,
live chat best practices, and more.
http://marketingland.com/use-live-chat-increase-conversion-206185
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As an intelligent #B2B engagement tool, #Pardot provides the tools to conduct highly personalized mails and thereby verify feedback of customers. This paves the way to prepare potential customers leading to smarter engagement. It also facilitates managing and personalizing content in a snap. You can search, edit, and personalize all the content at one place. Clients can identify high-quality using Pardot’s inbound marketing tools that increases chance of conversions and collect better data with validation and progressive profiling. Also, it measures the effectiveness and efficiency of campaigns, improves follow up speed, integrating the power of marketing and sales as to turn leads into customers for a lifetime. As much as it is helpful in building meaningful relationships, companies can bring in new businesses with automated lead qualification and nurturing. It is easier to calculate ROI by tracking campaign performance. Clients can conveniently understand which programs are working and how teams are contributing to success.
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Google Structured Data Testing Tool Validates Multi-Typed Entities MTE
#google #amplifium #martech https://goo.gl/d5T7kz
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