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All Homes Direct Marketing Tips for 2017: Be Consistent

So far in my quest to help you produce consistently amazing results with leaflet delivery in 2017, I have encouraged you to test and improve your leaflet design,
plan your campaigns in order to save time and money, and, how to convert more leads with follow-up calls.

At All Homes, we also made available a direct marketing resources section on our website, with handy direct mail marketing tips and how-to’s in an attempt to support you through the process of planning, design, print, deliver and measuring your leaflet distribution successfully.

So now, I feel it is time for us to have THE CHAT. It is all good and fine for me to dispense tips & tricks for getting awesome results from leaflet distribution, but I would be negligent if I did not put things as they are, and lay out the truth AS IS for you…

Deliver, Convert, Repeat
In order to succeed, YOU MUST be consistent with your leaflet delivery campaigns.
You may think this is a set-up to get you to order more, but it is not.

You deserve the truth, and the fact of the matter is that consistency has a HUGE impact on response. It’s just the way it is!

I’ll prove it…

First: Individuals Respond to Repetition.
The following statistic from a 2015 study, has become a benchmark in the marketing industry:

2% of sales are made on the first contact
3% of sales are made on the second contact
5% of sales are made on the third contact
10% of sales are made on the fourth contact
80% of sales are made on the fifth to twelfth contact
If you communicate inconsistently with your target audience, you are leaving tons of sales on the table.

How much more quickly would prospects move into the 80% bracket if you simply kept a consistent schedule on your leaflet delivery campaign?
I bet this got you thinking… yep me too!

Second: People Respond to Repetition.
Think about yourself. Do you purchase anything after hearing ONE commercial ONE time?

Whether you are targeting a local area in Cork or smaller pockets of targeted prospects within a larger area in Dublin, consistent leaflet distributions will build your brand/name recognition.

And this brand/name recognition, or “top of mind” status, comes with a very real benefit: more sales.

The effect of brand/name recognition is difficult to quantify. But at All Homes, we have almost two decades of research from clients that proves that consistent leaflet deliveries improve results, and I firmly believe that brand/name recognition and “top of mind” status play a significant role in that success as well.

Hope all of this make sense to you! Please share your experiences and preferences below, about repeated leaflet distributions and its correlation with brand recognition or sales improvements.

If you need help, Call one of our account managers on 016237155, or, if you have questions about how to schedule & plan your leaflet distribution, or you can always visit and submit the contact form.

Our team at All Homes Leaflet distribution is always available to help guide you through planning, design options, printing and targeting methods for a successful leaflet distribution campaign.

Call Us Today 016237155 or request a leaflet distribution quote here

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All Homes - Reliable Nationwide Leaflet Delivery Since 1999.

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In both prospecting and lead generation, leaflet distribution is the premium channel of customer relations.
If you want to boost the effectiveness of your leaflet delivery campaigns, follow this guide!
1. Test different text on your leaflet or the date of distribution

The title and text its the hook on which depend the effectiveness of your message. The product or service may not have changed, but nothing prevents the main title or the message from being changed.

This will allow you to stay current (why not ride on current trends or relevant news topic?), Test different formulations to see what works best in direct mail, and perhaps even try the most effective formulas on other media?

Are you used to order leaflet delivery in the spring? Do you prefer your campaigns to start at the beginning of the week? Why not try it closer to weekends, or at other times of the month or year? You may be surprised at the results!
2. Make it multi-channel

The effectiveness of communication is multiplied by investing multiple channels in the same campaign.

In parallel to your leaflet distribution campaign, communicate on the social networks, in point of sale, or email marketing, suggest discounts accessible via QR Code… and plan a campaign boost via SMS texts.
3. Test different product benefits

If you market a flagship product with different benefits, do not always communicate them in the same way.

Test the effectiveness of the arguments by sending different leaflet design variations in the same campaign (be careful to put in place a different discount offer code for each leaflet, or other systems to evaluate and measure the returns).

You will know which benefits of your offer people prefer and generates the most answers.
4. Adapt Your messages to Your targets

The right message for each target: tone, arguments, products, illustrations … can and should be adapted according to the different segments you want to target.

Younger people will not communicate in the same way as senior population; The heads of families will not be sensitive to the same arguments as the unmarried. The gender of the recipients, the frequency of purchase, the average order, etc.

Are just as many criteria to consider when designing your various leaflets.
5. Use double sided printing

A single sided leaflet is often enough but does not always give enough details about your product or service.

If you sell a complex item or if your product range is large, it is recommended to print on both sides of the leaflet, the difference in design and printing costs are minimal.
6. Offer a gift or a free sample

The appeal of a gift or free sample depends on the product or service you offer, but it is always well perceived by the recipient, who will feel valued.

The consumer will appreciate this gesture and will remember it!
7. Build on your experience

Leaflet distribution is not only used to improve your sales and leads, but it can also help develop a communication channel with your target audience.

Do not delegate everything; Get involved in the whole process, from planning to design, to selecting targets … Your business expertise is an added value, and you will do even better at the next leaflet delivery campaign!
8. Provide additional facilities and services

Payment in installments, delivery options, card payments… Put yourself in the consumer shoes, make it easier for them to buy and communicate on this type of advantages,
which the competition may not offer. This will surely make the difference on your response rate.

For some consumers, a Lo-call or Free-call number can be the missing nudge to purchase. By offering a Toll-free number or a local number, you can increase direct calls from your customers and prospects.

If you or your salespeople are able to take over the follow-ups effectively, you will have everything to gain by further humanizing the relationship! That;s actually what we do here at All Homes Leaflet Distribution, we could easily automate the quotation requests for our services, but decided that our prospects (You) and the service we provide, demand this extra human touch.
9. Provide an advantage to reactive customers

To improve your cash flow, there is nothing like a special offer for the first X amount of customers to order!

You can also try to reduce the usual validity period of a coupon or offer to quickly boost your turnover.
10. Partner with other businesses

As Long as they’re non-competing businesses, we suggest leaving 5 or 6 leaflets on other local businesses counters, you’ll get ahead of the competition and easily prospect new consumer targets. All dentists have a waiting area with literature available the same for hair salons or local garages.

You can actually take the business relationship further by building local partnerships and do a joint distribution for your businesses and have a discount on distribution, usually when delivering 2 leaflets to the same areas and at the same time you can get huge discounts.
Did you like this post? If so please share it!

Hope that you have found this article useful.

Our team at All Homes Leaflet distribution is always available to help guide you through planning, design options, printing and targeting methods for a successful leaflet distribution campaign.

Call Us Today 016237155 or request a leaflet distribution quote here

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Weekly Thought-Starter: A flyer can be a physical bridge between offline and online marketing efforts; leaflet delivery campaigns respect your marketing budget & it's cost effective, it makes people talk about your brand/offer, the flyer also offers a direct sensory experience with your brand.
Want to know all the advantages of a Leaflet as an advertising medium? ==>

#advertising #marketing #ireland #leaflets #flyers #allhomes #leafletdistribution #directmail
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