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Online Behavior
2,492 followers -
Marketing Measurement & Optimization
Marketing Measurement & Optimization

2,492 followers
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Data is absolutely mainstream today, not only among analysts and engineers, but also across industries and professions. But some people hang on statistics without understanding the context, which is the single most important piece of information in any analysis. This leads to decisions based on numbers alone, which can be dangerous; as Henry Clay Sr. said: "Statistics are no substitute for judgement"

Published at +Online Behavior http://online-behavior.com/cartoons
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Trends and patterns in UK marriages and divorces - 150 years!

In this article, Daniel Waisberg and Lizzie Silvey present the results of an in-depth analysis of UK's marriage and divorce trends. They answer the following questions: Who wants a divorce and why? How do wars and the law impact marriage and divorce rates in the UK?
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So, you can't find enough time to do the stuff you want to do at work because you are very busy? Take heart. It's possible to arrange your work to spend more time on the big questions, but it'll take some work to get there. How? Read on...
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NEW on Data Studio: Reporting Search Stats

This article is a quick overview of the Search Console data connector for Data Studio. Daniel Waisberg discusses all metrics and dimensions available and brings them to life with examples.
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Enter Google Optimize... http://onbe.co/2jYBoJG

Obviously A/B testing is nothing new, neither is serving personalized content based on customer behavior. The true progress here is how Google Optimize pairs with Google Analytics, and how easily we can tie our experiments to KPIs in Google Analytics. [Contributed by +LunaMetrics]
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Learn how to find SEO opportunities the lazy way!
http://onbe.co/2jJHtqN

In this post David Krevitt discusses how he uses Google Sheets Add-ons to explore and analyze data - like spreadsheet magic, or painting with data. He describes (and links to) templates he created to find SEO improvement opportunities. Learn more at http://onbe.co/2jJHtqN
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Visualizing super heroes!
Patterns in the cinematic universes of the comics we all love
http://onbe.co/2dVPRSs

I have been working on the analysis for a while, as a comic book fan it is really great to be able to see how the two comic giants are performing in their cinematic war... POW!

Read more at http://onbe.co/2dVPRSs
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Use Statistics for Illumination Not for Support

Statistics is a powerful tool in the hands of those who know how to handle it, it can surface important insights in the data and direct businesses, scientists, politicians, etc. However, data should be used to direct people and help them make the best possible decisions, not as a way to justify a decision that was already made.

More cartoons at http://online-behavior.com/cartoons
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Creative tricks to use on Google Analytics

Many features of Google Analytics have a range of applications outside of their initial intended purposes. You might be aware of what most of these features are for, but here is a showcase of some other ways to use them.
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Learn more about the about the industry challenges and opportunities in this video. Lots of insights!
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