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iWebDesign
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Custom Web Design & Development
Custom Web Design & Development

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Adding interactive functionality to your website increases conversions.
It is said that the average attention span on a home page is 8 seconds. A good interactive business grade website will improve conversions. Interactive websites have the power to draw people in and work to contributed to incremental sales and improve important online metrics. They can make those eight seconds turn a first-time visitor into a first time subscriber, or better yet a long-term associate.
Long Form Design
As more and more people access the internet through their mobile and tablet devices long form web pages are becoming the way forward -Long Pages with more in-depth content. This allows visitors to easily scroll up and down without clicking to find out more information. Interactive web pages use engaging design features like parallax scrolling to keep visitors on a specific path through long content.
Conversion paths
Every home page must have purpose, and a call-to-action such as a feature button like “learn more” “download here” or “buy now”, is a great way to go. Smarten up your homepage with features such as eBooks, or assessments that connect with your visitors and drive interaction. Renovate what would normally be static content into meaningful touch points of interaction between you and your potential customers. Whatever your call-to-action, add in an interactive feature along the way and watch both your conversion rate and brand awareness transform.
Persuasive media
High quality photography is very important for adding impact to landing pages. It breaks up the uniformity of text and add visual interest. Images that are relevant to your goal are extremely important. Think about what visitors need to see in their decision making process. Using videos on landing pages can increase conversions. Include custom videos that are personal and interesting.
Vibrant contact forms
Adding a vibrant contact form extends the interaction customers have with your business, at one of the most vital stages of the decision making process. It’s a great way to engage with visitors and enhance their experience. The more enjoyable the experience, the more that your conversions will improve.
Home pages play an important role within interactive websites. They support the creative features and functionality that engage your customers, improve your web search ability and compel important online interaction. Having dynamic and interactive elements on your home pages can make that brief, but essential, interaction endure.


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The Hand Held Internet.
No longer are we tied to land lines and the P.C.. Now most of us access the internet via our mobile devices, Smartphone's and tablets. We are freed from those limitations and can access a wealth of information where ever and whenever we want.
The telecoms regulator has reported that mobile internet data usage is doubling in Ireland every year as people switch to handsets as their primary web device.

http://www.independent.ie/business/technology/irish-mobile-phone-usage-highest-in-the-western-world-global-stats-reveal-31480385.html

More than 3 billion people are connected to the internet and a significant majority of these have made this connection using a mobile device. Mobile networks serve as the very base of today’s fast evolving digital ecosystem, enabling progress for so many and on so many levels.

Smart devices are built with mobility and service interoperability in mind, this allows better experiences for mobile Internet users. Enabling high convergence between mobile phone users and Internet users.

As mobile broadband technologies keep developing and becoming more widely available and faster. With new smart devices emerging all the time, mobile Internet will become a major force that changes the internet. It is not only a technical and industry force, but also becoming a cultural and social one too.
"The mobile Internet is growing faster than its desktop counterpart ever did, and more users may go online via mobile devices than desktop PCs within five years" according to a new study by investment firm Morgan Stanley. This prediction is one of many in the firm's "The Mobile Internet Report" http://www.morganstanley.com/views/perspectives/files/Global_Internet_Trends_121906_FINAL.pdf

This is one of the main reasons that one should consider making sure you future proof you website. Having a website that is easy for mobile users to navigate will be the key in the future. The telecoms regulator has reported that mobile internet data usage is doubling in Ireland every year as people switch to handsets as their primary web device.

i-Webdesign are always on the lookout for the latest technologies that work for the hand held user. Ensuring that our clients stay one step ahead.


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Search Engine Optimisation

What is search engine optimisation (SEO)?

Making your website search engine friendly to rank higher in search results. Don't be fooled by people trying to sell the latest ways to manipulate SEO, Google is smarter than that and will penalise your site.
In today’s competitive market Search Engine Optimisation is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a web site, blog or online store, SEO can help your business grow and meet the business goals.
The best time to consider SEO is when your redesigning a site or planning a new site. That way, you and your SEO can ensure that your site is designed to be search engine friendly from the bottom up. A good developer can also help improve an existing site.
• SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimised web site is more likely to have more customers and make more sales.
• When you perform a search on Google (or any other search engine) the order by which the returning results are displayed, is based on complex algorithms. These algorithms take a number of factors into account to decide which web site (or blog) should be shown in the first place, second place etc.
• Optimising your web site for search engines will give you an advantage over non-optimised sites and you increase your chances to rank higher.
Joshua Guerra, CEO of marketing firm BIZCOR says “As long as you are focusing on optimal user experience while performing methodical SEO strategies, you will be rewarded with higher positioning and organic traffic.”
Your business certainly needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing. It remains one of the single most important mechanism of any businesses' branding efforts and online presence.
Getting the technical details of search engine friendly web site right is important, but once the basics are covered, you must also market your content. Search engines by themselves have no formulas to gauge the quality of content on the web. Instead, search technology uses metrics of relevance and importance, and they measure those metrics by tracking what people do. What they discover, react, comment, and link to. So, you can’t just build a perfect website and write great content; you also have to get that content shared and talked about.
Formalise a plan of action that encompasses the right website, the right content and the right information going out on social media.
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Post has attachment
Search Engine Optimisation
What is search engine optimisation (SEO)?

Making your website search engine friendly to rank higher in search results. Don't be fooled by people trying to sell the latest ways to manipulate SEO, Google is smarter than that and will penalise your site.
In today’s competitive market Search Engine Optimisation is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have a web site, blog or online store, SEO can help your business grow and meet the business goals.
The best time to consider SEO is when your redesigning a site or planning a new site. That way, you and your SEO can ensure that your site is designed to be search engine friendly from the bottom up. A good developer can also help improve an existing site.
• SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimised web site is more likely to have more customers and make more sales.
• When you perform a search on Google (or any other search engine) the order by which the returning results are displayed, is based on complex algorithms. These algorithms take a number of factors into account to decide which web site (or blog) should be shown in the first place, second place etc.
• Optimising your web site for search engines will give you an advantage over non-optimised sites and you increase your chances to rank higher.
Joshua Guerra, CEO of marketing firm BIZCOR says “As long as you are focusing on optimal user experience while performing methodical SEO strategies, you will be rewarded with higher positioning and organic traffic.”
Your business certainly needs to have an SEO strategy in place if you are interested in succeeding in terms of online marketing. It remains one of the single most important mechanism of any businesses' branding efforts and online presence.
Getting the technical details of search engine friendly web site right is important, but once the basics are covered, you must also market your content. Search engines by themselves have no formulas to gauge the quality of content on the web. Instead, search technology uses metrics of relevance and importance, and they measure those metrics by tracking what people do. What they discover, react, comment, and link to. So, you can’t just build a perfect website and write great content; you also have to get that content shared and talked about.
Formalise a plan of action that encompasses the right website, the right content and the right information going out on social media.
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