Google+ evangelists need to be like Steve Jobs

Someone recently brought something to my attention which I already knew but was not practicing -- when you try to persuade someone to do something he or she really doesn't want to do, they might do it, but you take a risk that their experience may end up being a negative one.

Most of us who are active on G+ know that G+ has developed into a great forum to “meet” and connect with new people in a meaningful way. But if we try to convince our friends to start using G+, the conversation may go something like this: “But I’m on FB, why move?" You answer that it is not a “move” because G+ is simply not the same animal. “So what makes G+ different,” they say. Well, it is about sharing interests with other people. “Ok, but no one I know is on G+.” Yes, exactly, you share your interests, opinions, etc. with people who you don’t know and then create ongoing conversations and relationships with them. “Really?”, they say, ”Why the heck would I want to share things with strangers?”

And herein lies the problem. What Google and many G+ "evangelists" may not understand is that many people simply don't care in the least bit about sharing interests with and/or creating relationships with strangers. It is a concept that is simply not in their vocabulary (as it was not in mine pre-G+). They “don’t have the time”, they “have enough friends already”, and they “can’t handle yet another distraction.”

Here’s where a Steve Jobs approach is necessary. Steve Jobs would not simply have tried convince people that G+ was a better product because you could use it to do such and such. The genius of Steve Jobs was that he would not only have convinced us that G+ was a brand new product but that it was a product that we absolutely wanted to have (even though we didn’t yet know we wanted it)!

In my humble opinion, G+ is a potential game-changer. It is probably the only network that has actually succeeded, on a large scale, to connect strangers to each other in a meaningful way. One of the keys to its success among the masses is convincing people that they, in fact, want and need to join a network which connects them to strangers in this way.

As this blog
along with loads of G+ posts have shown, people who regularly use G+ “get” it. But the key to G+’s continued success is making sure not only that it is advertised as a way to connect to new people but, more importantly (and perhaps more difficult), that Google+ and its evangelists convince people why connecting to new people is something you actually WANT to do!

Shout out to a few people: +Eli Fennell +Max Huijgen +Gideon Rosenblatt +M Sinclair Stevens +Paul Stickland +Vic Gundotra +Yonatan Zunger +G+ Community Builders
I am also notifying Jack's 100, which I don't often do - please let me know if you don't want such notifications in the future (no offense will be taken)
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