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Arif Muslax
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It's already noise
OK, now that we know that Amy Winehouse is dead we see that we need dramatically better noise filters. Hey +Vic Gundotra or +Bradley Horowitz is there anything your teams can do? I'd like to say something like "don't show me any more messages about Amy Winehouse." It's 100% noise to me now that I know about her death.

On converse, let's say you really wanted to talk about Amy Winehouse more today. Why can't you "amplify" that news and push everyone who is discussing such into a "Sparks?"

The way Google+ will really take off is to give us real noise control.

By the way, the Amy Winehouse noise is a form of duplication noise.

Here's the kind of duplication noise I'm seeing on Google+:

1. Same topic, different writers. This is very clear with the Amy Winehouse story, I'm seeing all sorts of people write different posts about Amy Winehouse.

2. Same post, shared many times. Sharing is really cool, but it causes a new kind of duplication noise: one where the same post shows up in many people's feeds, but shared many times by different people.

Other kinds of noise I'm seeing on Google+?

1. Noisy actors. Let's say you are following only three people. Your mom, your sister, and me. Your mom and sister only post three posts a week, while I post three posts a day. My posts will crowd out your mom and sister's posts, even though those messages are probably more important to you than ones from me. Facebook handles this very well, they will show you more posts from people you interact with a lot (I imagine you'll interact with your mom and sister a lot more than you will me).

2. Noisy posts. I just saw a checkin about where someone is eating lunch. I can't get rid of those kinds of posts. They add no value to my life unless they are from someone very close, either in distance to me (this one was in New York) or someone very close to me relationally (I'd love to know where my brother is having lunch, or my best friend, within reason). I have a circle of 40 venture capitalists. I'd love to filter out any post that doesn't have to do with funding, startups, entrepreneurialism, VC, venture capital, etc. There should NEVER be any cat photos shared with me on that circle.

3. No filtering by media type. For some people those animated GIFs are noisy. Can you filter them out to their own stream? No. How about videos? No. How about photos? No. How about location checkins? No. We need the ability to filter things out of our streams to make them more useful, especially as more and more people come over here.

4. Interaction noise. Many people complain about my posts because they attract so many comments, which pushes them to the top of people's feeds, and visually distract. Last night I was hit by another type of noise associated with this. Everytime I wanted to refresh the page to see new messages I'd have to scroll through 200 comments to get to the bottom of a thread to see new messages. That's a retardant on participating on threads with more than 50 comments.

5. No ability to see all posts by topic. I assume Google will solve this one first, by giving us some way to do searches on both our circles as well as searches on the wider public posts. But, that will bring its own noise too. What?

a. Spam. In search, it's like putting a net into the sea. You'll bring up both what you want, say, Tuna, but what you don't want, say Dolphins and trash floating in the sea. We need a smart "net" that will bring back only high-value posts. See how DataSift works: More details on "track on steroids:" DataSift or ask +Nick Halstead who runs that company.

b. Duplication noise. If you think duplication noise is high now, it's VERY BAD on Twitter search. Why? Because let's say you are only following 200 people you will only see the duplication noise those 200 people are doing, but now if you search all public posts you'll see duplication noise that 20 million people do. Makes duplication filtering algorithms even more important, which is why I wrote this post.

c. Bad actors. On search if you searched for, say, "Amy Winehouse" everyone will get treated the same, whether it's some 14-year-old immature assh**e or music producer +Steve Greenberg. At some point I'd like to see more results from people like Steve Greenberg (maybe by using Klout scores, or something like the credibility scores that Quora is keeping) and less from trolls, jerks, or 14-year-olds who really have nothing to say to me about Amy Winehouse and how she lived (14-year-olds, for instance, won't have any authority to tell me about alcoholism and how to beat it).

Anyway, we need noise controls. Until Google solves this I will agree with VC +John Borthwick that Google doesn't get social:

This will be the #1 issue between now and the end of the year on Google+ and will determine whether people stick around and spend more and more time here. So far, this is my greatest disappointment with Google and hope they solve it in a very elegant way to match the great UI and sexy features like Video Hangouts.

What do you think?

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"Like a tootbrush"
We are in the middle of our quarterly earnings call right now. Here are the remarks I just gave. One key stat: Over 10M Google+ users!

Good afternoon everyone--thanks for joining us today

It’s exciting to be on the call today and to share directly with you the progress we have made in my first quarter as CEO

As you will have seen from our press release we had a great quarter--with revenue up by 32 per cent year on year and a new record for quarterly revenue at over $9 billion!

We have substantially increased our velocity and execution this quarter--a key goal of mine since taking over as CEO

It’s why I created a new, product focused management structure--with a clear leader responsible for each product area

This new management team is working together fabulously … and has already achieved a lot in just three months

First we launched Google+ to field trial invitation only

Our goal with Google+ is to make sharing on the web like sharing in real life, as well as to improve the overall Google experience
Circles let you choose with precision who you are sharing with. Not surprisingly this has been very well received, because in real life, we share different things with different people.
Hangouts allow for serendipitous interactions. Like in real life when you run into a few friends. It gives you seamless and fun multi user video and it’s really amazing!

Last quarter, we launched the +1 button in search results and ads--enabling users to recommend stuff they liked, and have those recommendations show up in the search results of people they know

This quarter, we released +1 buttons to the entire web, and many sites like Huffington Post, the Washington Post and Best Buy have added +1 buttons

Google+ is still only in field trial with limited access as we scale the system
Users have to be invited, sign up with a profile in order to use it

However, the growth on Google+ has been great--and I’m excited to release some new metrics for you today
Over 10M people have joined Google+
Great achievement for the team

There’s also a ton of activity
We are seeing over 1 billion items shared and received in a single day

Our +1 button is already all over the web
It’s being served 2.3 billion times a day

So while we have a lot of work still to do, we are really excited about our progress with Google+

Google+ is also a great example of another focus of mine--beautiful products that are simple and intuitive to use and was actually was one of the first products to contain our new visual redesign.

We also launched that beautiful, consistent and simpler design on our home page, Gmail and calendar with many more products soon to come.

Greater focus has also been another big feature for me this quarter--more wood behind fewer arrows

Last month, for example, we announced that we will be closing Google Health and Google PowerMeter

We’ve also done substantial internal work simplifying and streamlining our product lines

While much of that work has not yet become visible externally, I am very happy with our progress here

Focus and prioritization are crucial given our amazing opportunities

Indeed I see more opportunities for Google today than ever before

Because believe it or not we are still in the very early stages of what we want to do

Even in search … which we’ve been working on for 12 years there have never been more important changes to make
For example this quarter we launched a pilot that shows an author’s name and picture in the search results, making it easier for users to find things from authors they trust.

Of course when we started doing search, people thought we were crazy--they said there was no money to be made in search over and above a bit of banner advertising

Most new internet businesses have had the same criticism

Fast forward to today--it feels like we are watching the same movie again in slow motion

We have tremendous new businesses being viewed as “crazy”
We actually have a new metric to report of 550,000 Android Devices activated a day!
That’s a HUGE number even by Google’s standards
It’s the fastest growing browser
With over 160 million users

People rightly ask how we will monetize these businesses?

And of course I understand the need to balance the short term with the longer term needs because our revenues and growth serve as the engine that funds our innovation

But our emerging high usage products can generate huge new businesses for Google in the long run, just like search
And we have tons of experience monetizing successful products over time

Well run technology businesses with tremendous consumer usage make a lot of money over the long term

I think about our products in three separate categories

First, there is search and our ads products, the core driver of revenue for the company. Nikesh and Susan are going to talk more about ads later in the call

Next, we have products that are enjoying high consumer success--YouTube, Android and Chrome. We are investing in these in order to optimize their long-term success

Then we have our new products--Google+ and Commerce and Local. We are are investing in them to drive innovation and adoption

Overall, we are focused on long term absolute profit and growth, as we have always been--and I will continue the tight financial management we have had in the last two years, even as we are making significant investments in our future

I would like to finish on our people

Great companies are no greater than the efforts and ingenuity of their people

So continuing to hire the best, keeping them happy and well rewarded is crucial to our future

Many of you will be interested in hiring--whether we hired a few hundred more or less than you expected this quarter. But we will optimize headcount for the long term and the opportunities we see

So I’m happy with the investments we’ve made in people, though we’re probably even a little ahead of where we need to be with headcount growth at the edge of what is manageable now

It is easy to focus on things we do that are speculative (e.g., driverless cars) but we spend the vast majority of our resources on the core products. We may have a few small speculative projects happening at any given time, but we’re very careful stewards of shareholder money -- we’re not betting the farm on this stuff.

All of us at Google want to create services that people across the world use twice a day … just like a toothbrush!

And we strive to make those services beautiful, simple and easy to use

That way we can provide huge benefit to the world

We have made a good start but we are at only 1 per cent of what’s possible … Google is just getting started … and that is why I am here--working hard to lead this company to the next level
Thank You. And again, we had a great quarter.

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9 milyar dolar, revenue Google dalam satu kuartal. Berapa rupiah ya...

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I just dumped my twitter and facebook accounts for Google+, and you know what?, It didn't hurt at all.... 8)

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Tak mau ketinggalan...
Wow! Microsoft has been secretly working on a Google+ and Facebook "killer" social network. It's called (pronounced "social") and was code-named "Tulalip."

The project was revealed today by accident. Microsoft prematurely published a splash page introducing people to the network. The page was taken down immediately, and replaced with a note to the public acknowledging the project.

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Created a Google+ guide with 15 tips for newbies. Hope it's helpful.

(Related: How to make the most of Google+

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Ya. Hanya di Silicon Valley.
My response to Hermione Way's post about Silicon Valley:

In the past six months I've been to Europe three separate times, plus I've been outside the valley a bunch of times too (I'm headed to Wyoming to hang out with a bunch of Israeli investors and inventors at an offsite that starts tomorrow).

Sometimes I feel the same way that Hermione feels: that innovation is gone from the place I've called home for more than 38 of my 46 years, but that feeling usually doesn't last more than an hour -- time for the next entrepreneur to open up for me.

Hey, in just the past month or so, I've gotten a look at really awesome new image display technology from Nanosys ( ) and Sea Micro's really awesome new microserver technology

These are no Groupon clones and are companies that ONLY could be built in Silicon Valley.

I look around at the real Silicon Valley and I keep seeing tons of stuff you don't read about on Techcrunch or the Next Web. For instance, take a tour around PARC like I did or SRI or IBM's New Almaden Research Center or NASA/Lockheed. My high school buddy has an experiment on the Space Shuttle. All developed here, but most of the time you don't read about that stuff when it comes to Silicon Valley. Why not?

I do travel a lot outside of the Valley. Why? Because I want to know who will be the next one to open an office in San Francisco/Silicon Valley. It is very rare that a company changes the world without opening an office here. Even Foursquare and Groupon and Baidu have offices here. Why is that? Because it's hard to do world-changing innovation elsewhere. There are certain types of engineers who live mostly in Silicon Valley. Want someone who built a 2,500-node Hadoop cluster for eBay? Here, not there. Want someone who understands Silicon? Maybe designed such for Intel or Apple? Here, not there. Want someone who has managed a company from 50 people to 25,000. Here, not there.

Hermione did nail that the financiers are here, too. Certainly the good ones. But if you think Steve Jurvetson or Vinod Khosla or Cynthia Ringo aren't reaching for the sky you haven't been around them.

Don't know who she is? Yeah, that's cause she doesn't hang out with Hermione Way, either. Check her bio: and what she and her VC firm is investing in. A crapload of clean tech and healthcare companies, along with Pandora and Livescribe. Go ahead and read the list.

Tell me she's not changing the world.

Or, visit Kevin Surace. He's not changing the world? Really? His Serious Materials just put new windows on the Empire State Building. Saves them TONS of money and saves TONS of energy, which could save my son's generation some of the climate problems it looks like they are headed for.

Or visit Khosla Ventures. Go ahead. You won't read about most of those companies in the Next Web or Techcrunch. Why not? Too world-changing. Heck, even I haven't covered most of them and my life goal is to find world-changing technologies.

I don't meet companies like these in Europe and when I do, like at the World Economic Forum, they invariably are NOT from Europe, but from either USA, China, or Israel (most of the time USA). Not to mention, Europe hasn't yet given birth to a Facebook. A Google. A Yahoo. A Genentec. A VMware. An Apple. A Cisco. An Intel. An AMD. And I could go on.

But I'll be headed out of the Valley again in the morning. Why? Someday the rest of the world will figure it all out and I want to be there too. I wonder why Hermione is hanging out with the over-covered Y Combinator and not hanging out with Cynthia Ringo or Vinod Khosla. If she did she might have a much different idea of what is happening in innovation in Silicon Valley.

Kabarnya hari ini penduduk G+ sudah 10 juta.

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