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Matt Ridings (TechGuerilla)
Works at SideraWorks
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Matt Ridings

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My post on the whole Marissa Mayer / Remote work controversy. 
 
I'm loving this strong defense of Marissa Mayer's difficult decision from +Matt Ridings over at +SideraWorks today.

I don't like her choice, but Matt really made me think hard about the fact that  she's at least making a decision to move the company ahead, and knows better than any of us what factors went into it, including throughly understanding just how unpopular that decision might be.
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Sort of like the Easy button on crack...
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New post over at the blog
Over at SideraWorks we've been busy lately with trying to take the complexity of communicating what "Social Business" is and distill it down to more simple terms for the sake of clarity ...
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To answer the question, I saw three harpsichords today, tuned two, and performed on one. There's plenty of nuance on the harpsichord.
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My brilliant business partner +Amber Naslund talks about resistance to change today.
 
We talk a lot about change. About becoming more social. About improving our business or our productivity. And all of those things sound great until they require us to spend time, money, or both.

But evolving your business model requires it. Period.
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Knowing what's 'right' vs. what's 'familiar'. Battle of tech & culture in social business.
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Slightly more personal post today
This saddens me, a lot. I'm not only talking about personal friendships, but professional ones as well. If the only time we communicate with one another is because we need something, what's the point?...
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This lines up with what I've learned from Keith Ferazzi (Never Eat Alone)  Relationships can be evaluated and improved (or ignored appropriately).
Thanks for sharing Matt.
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Nice balanced piece
Armed with survey results and a belief that the 'turmoil' of the social software market is over, Microsoft says it's time to round out SharePoint and other products as an enterprise social platform.
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Oh...My....God. Geekgasm
 
[Scifi ] [Geek]

"Keep calm, live long, and you can't take the Force from me."

And Number 6 is whispering in my ear, "So say we all..."
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  • SideraWorks
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Introduction

Matt is Co-Founder and CEO of SideraWorks, a Social Business consultancy with Amber Naslund which you can find more information on here: http://www.sideraworks.com/

Matt Ridings is a business strategist and speaker who has worked in digital on both the agency and enterprise side since 1994.  He ran interactive for the marketing agency of record for such established brands as Levi’s, Cisco, and British Airways as well as the launch of ventures such as Jet Blue and RedSpark.  He has also been involved in his own ventures, including as a partner building out a 300+ person consultancy.  He has been an independent consultant for Xplane, a Dachis company and advisor to multiple startups and venture capital firms.

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Traveled the United States via RV for 14 months
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