Here is another case study on a site that got hit by Penguin 2.0.
It's a thorough look at cheapoair.com
, and is worth the read if you are into this kind of stuff. It's a long article so grab a cup of coffee or a beer and work your way through it to the end where there are some questions asked and answered. Of course the points can be argued, but you have plenty of facts that can be reviewed.
I don't use all the tools that were used for this case study but I use a one of them. There is no doubt that the tools that are used are robust.
The question is, does this kind of case study show any conclusive conclusions or is this still conjecture? #seo #penguin2 #penguinupdate #peguin #linkbuilding