For those who already know that content is king... this may help in deciding on which type of content to concentrate your efforts.
MediaPost published an interesting study by the CMO Council this week on the types of content that resonates best with B2B companies, in terms of value and trust. Not surprisingly, whitepapers top the list. However, an important distinction is made for whitepapers sourced from professional associations, which account for 67% of the mindshare.
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