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Fisselier.Biz
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every man is the architect of his own fortune
every man is the architect of his own fortune

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RETAIL ONLINE AND OFFLINE – WHY OMNICHANNEL IS JUST A HYPE
Posted By: +Martin vom Stein   | May 4, 2015  |

The progressive crowd of Marketing gurus and Retail experts have long changed their vocabulary from former buzzwords like “Online Retail” or “Online – Offline” to the updated version of Multichannel or now Omnichannel. By painting the picture of an ever-vibrant, technology-oriented, interconnected human being that is hard to catch as a customer if you do not invest heavily in SEO, social network campaigns or sophisticated CRM apps, they often suggest that further diversification of marketing spend (and the corresponding budget increase) is the answer to survival.

http://www.theshopsumerinstitute.com/retail-online-and-offline-why-omnichannel-is-just-a-hype/

#shopsumer   #retail   #retailmarketing   #omnichannel   #offlineshopping   #onlineshopping   #digitalmarketing  

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SHOPSUMER – THINGS YOUR FUTURE CUSTOMER WILL CHALLENGE YOU ON

There is much talk about changing consumer and shopper behaviour, yet we still think mostly of advertising and the point of sale when it comes to primary destinations of Marketing budgets – at the most this already includes a point of sale online. 
#shopsumer  
SHOPSUMER – THINGS YOUR FUTURE CUSTOMER WILL CHALLENGE YOU ON
 
There is much talk about changing consumer and shopper behaviour, yet we still think mostly of advertising and the point of sale when it comes to primary destinations of Marketing budgets – at the most this already includes a point of sale online. However, we often ignore the fundamental shift in the underlying equation the customer takes into account when making his purchasing decisions: while a shopping trip formerly was inevitably associated to a fixed impact on one’s time budget plus the corresponding logistics – drive or walk to and back from the store(s) – it has now turned into something completely flexible, where the individual shopper himself can decide how much of his precious time he wants to spend on the purchasing act and whether he wants to go through the hassle of him having to move around rather than the merchandise coming towards him. This is why we use the term SHOPSUMER, a final customer who...

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#farmacia   #barcelona   #diseño  

Especial enhorabuena a la Farmacia Bolós !

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“Anamnèses et autres textes” by Éditions Numeriklivres https://medium.com/p/3cb10d0cce1c

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BeaconForStore ya en España (y en español)...
No dude en solicitarme más información... 

http://www.beaconforstore.com/es/
#ibeacon   #beacon   #spain   #españa   #beacons  

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EL FARMACÉUTICO: LA MARCA DE CONFIANZA PARA TODOS
Categoría: #retail   #Farmacia  

Descripción

Cuando hablamos de branding, hablamos de cómo aprovechar la confianza que el cliente-paciente siente respecto al farmacéutico por su profesionalidad y su cercanía a la población.
El branding nos da la posibilidad de contar nuestra historia, diferenciarnos y convertir cada farmacia en un lugar único y con personalidad propia donde el cliente-paciente quiera vivir la compra como una experiencia de marca que recuerde de manera positiva.

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Retail & iBeacon 

The right message, in the right place, at the right time.
Opt for a connected service to build targeted and effective marketing. #iBeacon   offers this possibility and more, providing interactions between you and your customers, in your points of sale.

For more information : please contact with me

#ibeaconapps   #ibeacon   #retail20  
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#Farmacia  Garriga - Primera farmacia de Sabadell, desde el siglo XVII - #arquitectura   comercial, #branding ,   #diseño  
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