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There are many ways to measure happiness. We can ask people “How happy are you right now?” and have them rate it on a scale. We can use magnetic resonance imaging to measure cerebral blood flow, or electromyography to measure the activity of the “smile muscles” in the face. But in most circumstances those measures are highly correlated, and you’d have to be the federal government to prefer the complicated, expensive measures over the simple, inexpensive one.

#thehappyHBR
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Which digital marketing buzzword do people – like that annoying intern – misuse all the time? http://bit.ly/uzSNlZ
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Check this out :) e.mote!
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Click this link and nominate us (@emotethis) as Breakout Start up of the Year in the 2011 Mashable Awards!

http://on.mash.to/smDJGD
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From the entire e.mote team, we wish you Happy Holidays and may 2012 be delightful!
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IE is lucky to have partners who have different levels of experience in building a start-up - from a newbie (looks at everything with fresh eyes, but most likely to make mistakes) to serial entrepreneurs
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We'd love your feedback! Tell us how you feel about our Google+ page and let us know what you'd like to see! Once we get results, we'll post the scorecard here...
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We've just created our e.mote Google+ page... keep your eyes here for industry information, events, topics, trends, and to meet new people who are interested in going beyond ordinary feedback
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e.mote™. The Future of Mobile Feedback for Measuring Customer Engagement
Introduction
What We Do

We measure customer engagement.

e.mote® is a Customer Engagement Measurement platform that captures people’s feelings about an experience as it happens, when feelings are at their strongest.

e.mote® tells you what your customers are saying and why, and then delivers that information in an easy to understand dashboard.


Why We Do It

Because simply satisfying customers is not enough.

e.mote® was born of our experiences, conversations, and conviction that focusing on people’s satisfaction, while logical, is a recipe for average business results.

In contrast, companies that have made customer engagement a key part of their business model and strategy significantly outperform those who do not.

Fully engaged customers are a company’s best asset: they are the people who are less price sensitive, buy more frequently, are more loyal, more likely to recommend your products, and are more apt to provide useful feedback.

Gallup Consulting® research reveals that organizations who have optimized customer engagement have outperformed their competitors by 26% in gross margin and 85% in sales growth, and enjoy an average 23% premium in terms of share of wallet, profitability, revenue, and relationship growth over the average customer.  (Gallup Consulting® 2009)