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The Web Project
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At the web project we know that there's no way to outsmart the search engines; so instead we make websites which are so sticky that Google & Co. wouldn’t be doing their jobs properly if they didn’t rank them.
At the web project we know that there's no way to outsmart the search engines; so instead we make websites which are so sticky that Google & Co. wouldn’t be doing their jobs properly if they didn’t rank them.

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What is PageRank?

The Web Project’s search wizards explain the difference between Google’s toolbar PageRank and the real deal.

http://www.thewebproject.co.uk/blog/google/what-is-pagerank/
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Introduction to Google Analytics

The search boffins at The Web Project explain why Google analytics is more than enough for most SEO campaigns

http://www.thewebproject.co.uk/blog/analytics/introduction-to-google-analytics/
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10 Anchor Text Essentials for SEO

Choosing the right anchor text is an essential to the success of any link building campaign, but with Google’s Penguin update things just got a whole lot more complicated. Here’s our guide to everything you need to know about anchor text and SEO.

http://www.thewebproject.co.uk/blog/seo/10-anchor-text-essentials-for-seo/
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Targeting Niche Keywords: Heads or Tails?

Today few SEOs argue about the value of targeting niche keywords, but you have still got to convince your clients that it’s the best strategy. The web project explains why long tail keywords should be the bedrock of an inbound marketing strategy.

http://www.thewebproject.co.uk/blog/seo/targeting-niche-keywords-heads-or-tails/
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Advice for Choosing a SEO Provider

The web project's tips for choosing a reputable SEO company..and how to spot the cowboys

http://www.thewebproject.co.uk/blog/google/choosing-a-seo-provider/
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Organic SEO Vs PPC, Who Wins?

The web project looks at the relative merits (and costs) of SEO Vs PPC

http://www.thewebproject.co.uk/blog/adwords/organic-seo-vs-ppc-who-wins/
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Bluffers guide to Google & SEO

The web project looks at just why getting to the top of Google is the Holy Grail for UK SEOs Google is the the goal for UK

http://www.thewebproject.co.uk/blog/google/bluffers-guide-to-google-seo/
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