- The Second CityPresident ., 2009 - 2012
- Paramount Theatre AuroaExecutive Director, 2001 - 2009
- Pheasant Run TheaterProducer/Director, 1988 - 2001
Diana Martinez was the President of Chicago’s legendary The Second City from 2009-2012. Based out of the home office in Chicago she oversaw the Stages and training centers in Chicago, Los Angeles, and Toronto as well as 3 US touring companies, 1 Canadian touring company, 7 international touring companies aboard NCL cruise lines, and the Second City Network in Los Angeles. The Second City Training Center is the largest school of improvisational and sketch comedy in the world with over 18,000 students enrolled annually.
She opened UP Comedy club, and the organization had record breaking revenues under her tenure. She oversaw strategy, marketing and optimization of programs and operations. A significant impact has been realized in the areas of expansion, restructuring pricing , new online merchandising sales initiatives, social media marketing, check average, new continuing education opportunities, and systematizing administrative operations.
Prior to her arrival at Second City Diana was the Executive Director for The Aurora Civic Center Authority and Paramount Theatre in Aurora, IL for eight years. As Executive director for Paramount Theatre in Aurora Illinois she was involved in the community on a variety of levels to spur economic development, and answered to a board of 9 members appointed the Mayor of Aurora, and worked with 11 elected City-Council Aldermen. The position required board involvement on the Greater Aurora Convention and Visitor’s Bureau, the Chamber of Commerce, and The Aurora Downtown Board. She produced the city-wide annual Aurora Idol Competition dedicated to supporting the talents of youth in Aurora for four summers which generated tremendous awareness of the theatre through 11-weekly outdoor festival competitions each summer. She is also the founder of the “Dreams Do Come True” foundation dedicated to bringing live-theatre to underprivileged children. The program sent over 1500 children to a live theatre performance annually. During her eight-year tenure most noteworthy was the fundraising, design, and construction of $6.6 million dollar lobby, with an art gallery, gift shop, box office and café. She broadened the fare of entertainment from 400k annually in artist’s fees and the presentation of small “boutique shows” to $1.4 million in entertainment fees including World class entertainment including concerts, dance, ballet, classical concerts and Broadway tours. This brand change resulted in doubling the subscriber and donor base, substantial increasing entertainment revenues and breaking sales records. In 2007 Paramount was recognized by the League of Chicago Theatres as one of the Top 10 theatres Grossing Theatres in Chicago.
Martinez began her career as the Director of Entertainment and Marketing for Pheasant Run Resort and Convention Center in St. Charles where she directed and produced over 40 Broadway musical-theatre productions for the Dinner Theatre, Children’s Theatre, and presented over 30 national tours.
Martinez has experience in producing and directing national tours. She’s worked with country singing star, Kenny Roger’s on his annual Christmas for 7 seasons, as a co-writer, and director.
Diana is a graduate of the University of Illinois, and has served as Vice-president for the League of Chicago Theatres. She was honored with the Woman of Distinction Award winner in 2003, Influential Women in Business Award 2002, and 2003 Today’s Young Executive Award by the Business Ledger. In 2002 she was honored with the Hispanic Hero by the Chicago Fire. Her latest project was as co-creating an original “prevention theatre” show for teens that will tour the Chicago area for the REdI Foundation called, “Stand Up! Change teen statistics”.
- University of Illinois, Glenbard West, Hadley Jr