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Diana Martinez
Worked at The Second City
Attended University of Illinois, Glenbard West, Hadley Jr
Lives in Glen Ellyn, IL
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Diana Martinez

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People
Have her in circles
54 people
Work
Occupation
Artistic Director Stand up Change Teen Statistics
Employment
  • The Second City
    President ., 2009 - 2012
  • Paramount Theatre Auroa
    Executive Director, 2001 - 2009
  • Pheasant Run Theater
    Producer/Director, 1988 - 2001
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Glen Ellyn, IL
Previously
Glen Ellyn, IL - St Charles, Glen Ellyn
Story
Introduction

Diana Martinez Biography

Diana Martinez was the President of Chicago’s legendary The Second City from 2009-2012.  Based out of the home office in Chicago she oversaw the Stages and training centers in Chicago, Los Angeles, and Toronto as well as 3 US touring companies, 1 Canadian touring company, 7 international touring companies aboard NCL cruise lines, and the Second City Network in Los Angeles. The Second City Training Center is the largest school of improvisational and sketch comedy in the world with over 18,000 students enrolled annually.

She opened UP Comedy club, and the organization had record breaking revenues under her tenure. She oversaw strategy, marketing and optimization of programs and operations. A significant impact has been realized in the areas of expansion, restructuring pricing , new online merchandising sales initiatives, social media marketing, check average, new continuing education opportunities, and systematizing administrative operations. 

Prior to her arrival at Second City Diana was the Executive Director for The Aurora Civic Center Authority and Paramount Theatre in Aurora, IL for eight years. As Executive director for Paramount Theatre in Aurora Illinois she was involved in the community on a variety of levels to spur economic development, and answered to a board of 9 members appointed the Mayor of Aurora, and worked with 11 elected City-Council Aldermen. The position required board involvement on the Greater Aurora Convention and Visitor’s Bureau, the Chamber of Commerce, and The Aurora Downtown Board.  She produced the city-wide annual Aurora Idol Competition dedicated to supporting the talents of youth in Aurora for four summers which generated tremendous awareness of the theatre through 11-weekly outdoor festival competitions each summer.  She is also the founder of the “Dreams Do Come True” foundation dedicated to bringing live-theatre to underprivileged children. The program sent over 1500 children to a live theatre performance annually. During her eight-year tenure most noteworthy was the fundraising, design, and construction of $6.6 million dollar lobby, with an art gallery, gift shop, box office and café. She broadened the fare of entertainment from 400k annually in artist’s fees and the presentation of small “boutique shows” to $1.4 million in entertainment fees including World class entertainment including concerts, dance, ballet, classical concerts and Broadway tours. This brand change resulted in doubling the subscriber and donor base, substantial increasing entertainment revenues and breaking sales records. In 2007 Paramount was recognized by the League of Chicago Theatres as one of the Top 10 theatres Grossing Theatres in Chicago.

Martinez began her career as the Director of Entertainment and Marketing for Pheasant Run Resort and Convention Center in St. Charles where she directed and produced over 40 Broadway musical-theatre productions for the Dinner Theatre, Children’s Theatre, and presented over 30 national tours.

Martinez has experience in producing and directing national tours. She’s worked with country singing star, Kenny Roger’s on his annual Christmas for 7 seasons, as a co-writer, and director.

Diana is a graduate of the University of Illinois, and has served as Vice-president for the League of Chicago Theatres. She was honored with the Woman of Distinction Award winner in 2003, Influential Women in Business Award 2002, and 2003 Today’s Young Executive Award by the Business Ledger. In 2002 she was honored with the Hispanic Hero by the Chicago Fire. Her latest project was as co-creating an original “prevention theatre” show for teens that will tour the Chicago area for the REdI Foundation called, “Stand Up! Change teen statistics”.

Currently she serves on the board for The League of Chicago Theatres, and Chicago Convention and Tourism Bureau.

 

Bragging rights
Mom to Junior and Lola
Education
  • University of Illinois, Glenbard West, Hadley Jr
Basic Information
Gender
Female
Other names
Luna