As a hardcore loser Benjamin Gregory Hertzberg is on an unending quest for perfection in the loss arts.
Considered by most a has-been, Hertzberg characterizes himself as a never-was: exemplifying the consummate loser.
Time after time, and year after year, Mr. Hertzberg has consistently proved to be a true failure.
Looking forward, Hertzberg (a.k.a. Benji Gregory) demonstrates a confidence in his craft, "For the foreseeable future, my lack of success is a virtual certainty."