Blog post: Building your online personal brand – for better or for worse.
You’ve heard the horror stories: a job applicant gets turned down because his potential employer discovered his objectionable tweets, or saw pictures of his keg party on Facebook. There is a lot of advice out there about keeping your online activity from hurting your career. But there’s a flip side.
When handled correctly, social media can help you professionally. You can use it to enhance your personal brand, establish yourself as an expert in a field, or demonstrate fluency with all things digital.http://www.startingacareerinsocialmedia.com/2012/02/28/building-your-online-personal-brand-for-better-or-for-worse/