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Mark Story
Worked at Securities and Exchange Commission
Attended University of Maryland
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Mark Story

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In Ragan.com, Liz Strauss lists 27 things to know about working in social media, many of which are negative. Working in the field does not always have to suck, and here's why. http://www.startingacareerinsocialmedia.com/2012/07/18/careers-in-social-media-dont-suck-despite-these-27-reasons/
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My "other" Google + account...
Advice on choosing and advancing a career in social media
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Infographic: The ultimate guide to social media jobs and salaries, via Ragan Communications. Where do you live? How many jobs are there, and how much can you make? Super interesting: http://www.ragan.com/Main/Articles/44387.aspx
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Starting a Career in Social Media: Getting the Interview: An online body of work will help you get the interview if you have to have an online portfolio that people can easily find when they Google you. Note that I said “when they Google you” and not “if they Google you.” It is almost certain that your potential employer will look you up and find your LinkedIn profile, your Facebook personal page, your blog and other online tools that you have used to establish your online voice, like a Twitter account or Google+ page. In short, what you need to do it to make it easy for employers to find you.

http://www.startingacareerinsocialmedia.com/2012/01/20/starting-a-career-in-social-media-getting-the-interview/
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Heres' an interesting take on avoiding a career train wreck from the Globe and Mail: "Five ways to spot a bad boss in an interview:" - http://www.theglobeandmail.com/report-on-business/careers/career-advice/career-tips/five-ways-to-spot-a-bad-boss-in-an-interview/article2261594/
A boss can literally make or break your career. Here are five ways to spot the bad ones before they become yours
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Whether you are graduating from college or considering a career change, consider that, in order to be successful in both the short and long-term, you’ll need to make a lot of people happy: both internal and external clients. Let’s spend some time discussing how to make these internal and external clients happy – and keep them that way. http://www.startingacareerinsocialmedia.com/2011/12/15/social-media-careers-in-house-vs-an-agency/
Where to earn your social media chops? In-house at an organization, or with an agency? There are advantages and disadvantages to both.
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Mark Story

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My friend, the uber-smart +Shelly Kramer owner of V3 Kansas City Integrated Marketing and Social Media Agency, recently wrote about the importance of mobile marketing strategies to companies. She opined:

"If you haven’t given your mobile marketing strategy much thought, now’s the time. A new report from Forrester indicates that one billion people will own smartphones by 2016—surely reason enough to set your sights on mobile and integrate mobile marketing strategies into your overall marketing strategy."

http://www.startingacareerinsocialmedia.com/2012/03/01/mobile-marketing-a-good-career-choice-in-social-media/
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Blog post: Building your online personal brand – for better or for worse.


You’ve heard the horror stories: a job applicant gets turned down because his potential employer discovered his objectionable tweets, or saw pictures of his keg party on Facebook. There is a lot of advice out there about keeping your online activity from hurting your career. But there’s a flip side.

When handled correctly, social media can help you professionally. You can use it to enhance your personal brand, establish yourself as an expert in a field, or demonstrate fluency with all things digital.

http://www.startingacareerinsocialmedia.com/2012/02/28/building-your-online-personal-brand-for-better-or-for-worse/
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Starting a Career in Social Media: Getting the Interview: An online body of work will help you get the interview if you have to have an online portfolio that people can easily find when they Google you. Note that I said “when they Google you” and not “if they Google you.” It is almost certain that your potential employer will look you up and find your LinkedIn profile, your Facebook personal page, your blog and other online tools that you have used to establish your online voice, like a Twitter account or Google+ page. In short, what you need to do it to make it easy for employers to find you.

http://www.startingacareerinsocialmedia.com/2012/01/20/starting-a-career-in-social-media-getting-the-interview/
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Wow. Here's an interesting take on the wide gap between how employers and employees view their relationship: "Our businesses can’t attract or hire the right people; and the ones they have, they can’t keep.” To make matters worse, there are sizeable gaps in what employees think is important to keep them and what the companies think they should be doing. In other words, the companies are focusing on the wrong things to keep their most highly prized employees." http://www.careerrocketeer.com/2011/12/survey-shows-serious-gaps-between-employers-and-employees.html?utm_medium=twitter&utm_source=twitterfeed
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Have him in circles
71 people
Jason Falls's profile photo
Sarah Giffard's profile photo
Jay Sekulow's profile photo
Amy Vernon's profile photo
Lani Rosales's profile photo
Scott Baradell's profile photo
Jeff Esposito's profile photo
Christopher Barger's profile photo
Benson Hendrix's profile photo
Work
Occupation
Director of New Media, Securities and Exchange Commission
Employment
  • Securities and Exchange Commission
    Director of New Media
  • Fleishman-Hillard
    Senior Vice President
  • APCO Worldwide
    Vice President
  • The Bivings Group
    Director of Online Business Networks
  • Georgetown University
    Adjunct Professor
  • University of Maryland, University College
    Adjunct Professor
Basic Information
Gender
Male
Story
Introduction
Thought leader with more than fifteen years of experience crafting and executing successful, global online public relations, public affairs, crisis communications and online reputation management campaigns, particularly in the consumer and financial industries. 
Bragging rights
Blogger, author, podcaster, freelance writer, college professor, insomniac
Education
  • University of Maryland
    Spanish Translation
  • University of Maryland, College Park
    M.B.A.