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Ricardo Bueno
Works at Content Smarts
Attended UCLA
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Ricardo Bueno

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Using Open House Data To Generate More IDX Leads

Most consumers don't know that they can use your IDX system to look at the upcoming week's list of Open Houses. 

So why not make it easier for them to find that information by
creating a dedicated Open House page?

That's what Scott Schang did at FindMyWayHome.com and in less
than two weeks he started generating leads requesting showings on
specific properties.

In today's post I show you how you can do the same.

Here's a quick, 3-part, step by step guide on using Open House
data to generate new IDX listings!
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Ricardo Bueno's profile photoCarra Riley's profile photoErica Ramus's profile photoBill Risser's profile photo
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Thanks Ricardo! DS fixed it in one day. Great customer service. Now to create the landing page...
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Ricardo Bueno

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Venti iced Americano in hand and prepping a slide-deck for tomorrow's agent coaching call for Carrington Real Estate Services. We're talking blogging best practices!
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Ricardo Bueno

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Atlanta bound for the RETSO Real Estate conference. Though I missed it last year it's always been one of my favorite real estate conferences. It's going to be great to get out there again.

Looking forward to seeing all of you!

cc: +Ben Carter +Brad Nix +Randy Chavers s ++ 
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Ricardo Bueno

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How about a little Glengarry Glen Ross for some Thursday morning inspiration ... 

Coffee's for Closers!

http://youtu.be/8kZg_ALxEz0
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Hard, hard man. 
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Ricardo Bueno

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Excited about this one... Launching another client site design soon! 

Powered by #genesiswp  and Diverse Solutions IDX. 
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Awesome +Ricardo Bueno !!
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Dirty Secrets the IDX Companies Don't Want You To Know

"Here is the problem. There is no way that I, as an individual agent, can offer the consumer a better internet home search experience than the Big Boys of Zillow, Trulia, Realtor.com and others.

So, while it is true the internet home shopper is searching for homes for sale, it is not true that they are coming to my website to find great homes for sale." 

Not sure I agree with the sentiments expressed in this article. It goes on to say... 

"Are there great success stories of agents who generate real business form their website? Sure - but they are the rare exception, not the rule." 

I guess I know lots of "rare" agents. Plenty of them generating IDX registrations. And with with good lead response time, closing some pretty good deals. 

Will you ever outrank the big boys in search results? Probably not. But that doesn't mean you can't build a good lead generating website... 

Thoughts? Here's the link to the post: 
http://realuoso.com/editorials/secrets-idx-companies/

cc: +Tony Gilbert +Scott Schang +Angelo Davis REALTOR® RE/MAX North-San Antonio 
IDX companies have been around for years now and most real estate agent and broker sites feature IDX feeds now, but do you understand their real value, not the value you've been sold?
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Here is my take on what Kendyl said:

Can an agent compete against the user interface that Zillow and Trulia provide? No. Not unless you have millions and millions of dollars to spend on website and app development.

But...

Can an agent website provide a better user experience? Most definitely. But you have to provide the content that enhances the experience.

Just having a set it and forget it website with IDX and the same template information with different keywords does offer a better internet home search experience.

Like Kendyl said "After all, Zillow will never compete with me on the special nuances of Glendale. Zillow doesn’t live here, I do.".

Kendyl is an incredible agent who distinguishes herself by using local content to "illustrate my local expertise and knowledge".

Plus with many areas currently experiencing limited inventory, having access to all the homes available, when they come available, is critical. Just in San Antonio, Zillow and Trulia are missing up to 30 percent of the homes listed on MLS and available on agent sites using IDX. Here's the article:
http://www.angelodavisrealtor.com/searching-for-your-home/

The website and IDX are the design. So much more is involved in creating a site that both attracts consumers and provides the experience that builds trust.
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Have them in circles
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Ricardo Bueno

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"If you care enough to figure out what people are hungry for and why, then you’ll find you do a lot less marketing." - Bernadette Jiwa

http://thestoryoftelling.com/marketing-shortcut/
If you care enough to figure out what people are hungry for and why , then you'll do a lot less marketing.
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The AgentPress theme from StudioPress has always been one of my favorite real estate themes. 

There are 4 primary reasons consumers are coming to your website: 

1. Search for homes
2. Find out what their home is worth
3. Find out how the market is doing
4. Learn more about the community

AgentPress highlights each of those elements very well. But it's been in need of an update and that update is finally here!

Check out the new AgentPress Pro! It's mobile-responsive, and highlights each of those primary call to actions very well! 

Look forward to seeing more agents use this theme!
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+Angelo Davis REALTOR® RE/MAX North-San Antonio I kinda dig the single column layout. Not sure I like the single column for the posts on the homepage for some reason. 
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Ricardo Bueno

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Speaking at RETSO next week ... Feels great to be heading back to Atlanta for one of my favorite real estate conferences! 

If you're in town for the show, let me know, would be great to connect!

cc: +Randy Chavers 
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+Erica Ramus +Craig Berry Looking forward to seeing you both!!
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Ricardo Bueno

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Great day at Agent Reboot in Anaheim with the Carrington Real Estate Services crew. 
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Ready to rock and roll for today's webinar! Talking effective content strategies for better lead generation with +Scott Schang and the rest of the Content Smarts members! 

Here's the link to the webinar: 
http://blog.contentsmarts.co/content-strategies-webinar/
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Ricardo Bueno

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10 Keys To Dominating Your Local Market

A decade ago, if you owned the domain losangelesrealestate.com you’d won.Today, you can’t dominate your local market by simply gaming Google. Here’s what to do instead…

Read today's post: http://www.ricardobueno.com/10-keys-to-dominating-your-market/ 
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People
Have them in circles
3,579 people
Work
Occupation
I specialize in marketing & technology for the real estate industry.
Employment
  • Content Smarts
    Founder, 2013 - present
  • Copyblogger Media
    VP of Real Estate Solutions, 2012 - 2013
Basic Information
Other names
Ribeezie
Story
Tagline
Specialize in Marketing & Technology for the Real Estate Industry.
Introduction
I run a company called Content Smarts - an online training and networking community for real estate professionals. We teach you how to build a high converting real estate website from the comfort of your browser with video lessons, screencasts, and more. 

Education
  • UCLA
Mathematicians have the unique ability to break complex equations down into their simplest form. Irina does just that for Real Estate! Her instinctive ability to collect data combined with her unique ability to market a home creatively makes her a dynamic resource in the Pasadena Real Estate market. With such intimate knowledge that Irina possesses over the real estate process, it's no wonder she's a "go to" resource to many buyers and sellers! Irina not only produces results, she does it with a certain charm and flair that makes you want to continue a relationship for years to come.
• • •
Public - 9 months ago
reviewed 9 months ago
Mathematicians have the unique ability to break complex equations down into their simplest form. Irina does just that for Real Estate! Her instinctive ability to collect data combined with her unique ability to market a home creatively makes her a dynamic resource in the Pasadena Real Estate market. With such intimate knowledge that Irina possesses over the real estate process, it's no wonder she's a "go to" resource to many buyers and sellers! Irina not only produces results, she does it with a certain charm and flair that makes you want to continue a relationship for years to come.
• • •
Public - a year ago
reviewed a year ago
2 reviews
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