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Ricardo Bueno
Works at Content Smarts
Attended UCLA
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Ricardo Bueno

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Ep. 14: Why Pay-Per-Click Should Be a Part of Your Online Marketing Strategy

SEO is a long-term play, you can't expect immediate results. With pay-per-click on the other hand you can expect immediate results

In fact, with a wel structured PPC campaign you can expect a reliable flow of traffic for a predictable amount of ad-spend. 

Join me as I interview Rivers Pearce, the Director of Digital Strategy at BoomTown ROI, as we talk PPC, lead generation in real estate, and the ISA model for lead generation and conversion success! 

Here's the link to listen in: 

http://podcast.contentsmarts.co/14
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Ricardo Bueno

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Had a great time talking lead generation and conversion strategies with the team at RE/Max Cornerstone in Brea (new consulting client). 

Love their open office concept and the team that they're building! 
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Ricardo Bueno

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Real Estate "Buy Signs" You Can't Afford To Ignore

Between closings, showing appointments, and the hundreds of leads registering on your website at different points of the buying process it can be difficult to determine where to spend your time and energy.

Every interaction a consumer has with your website, your IDX, and your content is an opportunity.

It’s an opportunity to engage with that consumer in a conversation about buying or selling real estate.

The thing is, not everyone is going to buy right there on the spot.

So what I see happen in most cases is, if a lead isn’t ready to buy, an agent gives up and calls it a dead lead.

They’ll say “The lead is no good” and then they’ll trash it in their CRM.  
Here are some of the “buy signs” you should look for when managing your leads online …

Read more: http://www.ricardobueno.com/real-estate-buy-signs/
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"Every message you craft out there should have the potential to connect with somebody and either build a relationship or turn them into a customer." - Jason Miller, Senior Manager, Content Strategy at LinkedIn Marketing Solutions 

Great interview with Jason Miller talking about how to build a smarter content strategy in 2015. Check it out: 

http://podcast.contentsmarts.co/11 
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Using the Lock In Effect To Close More Real Estate Deals

The lock in effect is a term used to describe the process whereby a company makes it difficult for customers to leave them and change providers even if the customer really wants to.

For example, I have a friend who banks with BofA. She always complains about the miscellaneous fees that they charge but BofA is making it difficult for her to cancel and move to another bank. Rather than simply canceling your account online or with the teller, you need to meet with a rep and then they send you back to the teller to cancel your account.

You feel “locked in” because the inconvenience and frustration of changing to another bank is so high.

Let’s take another example. You’ve implemented a new technology at your company. Hundreds of employees have learned to use this new system, client records and contacts are stored in there daily. All of your employees have mastered this new system which makes it a lot harder to suddenly up and switch systems.

The cost of investing in a new technology and the time required to re-learn and master a new technology is too high and once again, you feel locked in.

What lock in essentially says is, it’s just too hard for me to switch

Online Consumers Love Zillow & Trulia More Than You

Zillow had 73,514,000 unique visitors in the month of December 2014 (source: Zillow). Every day millions of consumers are visiting the site to search the millions of properties across the United States.

In today's post I talk about how you can use the lock in effect to win some of those consumers over and turn them into commission dollars. 

Check it out: http://www.ricardobueno.com/lock-in-effect/
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YES! +Ricardo Bueno What a concept...LOL!
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What Real Estate Agents Can Learn From TIME's 40% Newsletter Open Rate

TIME boasts a 40% open rate and a click-through rate of about 16%. That’s 2x’s the industry average. 

In real estate the average open rate is 21.12% with a click-through rate of 2.68%. 

Here's how TIME does it and a couple of lessons you can apply to your own email marketing campaign today ... 

http://www.ricardobueno.com/success-times-newsletter/

#emailmarketing 
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Absolutely +Ricardo Bueno!
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Have them in circles
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Ricardo Bueno

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Free Webinar: Reach Out To Your Prospects Faster (and Smarter!)

Leads360 did a research study that determined successful lead conversion is 57% lead quality, and 43% sales process.

In other words, you might be generating a good number of high quality real estate leads but without a good follow up sales process in place, you’re not going to convert any of them into closings.

In this webinar I’m going to show you 7 expert strategies for successfully converting online leads into commission dollars!

When: Friday, February 27, 2015 at 10:00am Pacific (1:00pm Eastern)

Here's the link to register: 

http://www.contentsmarts.co/free-webinar 
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New Podcast: Calculating the Lifetime Value of a Real Estate Customer

A lot of the industry is focused on transaction ready consumers but one company has always been really interested in how people actually get to that phase in the first place. That company is Doorsteps.

Join me in this interview with +Greg Fischer from +Doorsteps as we discuss the lifetime value of a customer, why it's critical to establish goals and metrics very early on in your business, and how focusing on "this" demographic can yield many more conversions! 

Listen in here: 
http://podcast.contentsmarts.co/13 

#leadgeneration #leadstrategy  #realestate #realestatesales
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Hope you enjoy it +Jessica Peterson! 
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New Podcast Episode: Building a High Performing Real Estate Sales Team With Chris Speicher

Chris Speicher, co-founder of the Speicher Group, has managed to nearly double his business year-over-year in the first 4 years and grow a high performing sales team by investing in the right tools, hiring for the right fit, and utilizing coaching to stay accountable and focused.

Listen in as we talk about the tools and systems he's put in place to grow and scale his business: 

http://podcast.contentsmarts.co/12

#realestate   #leadgeneration   #realestatebrokerage  
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Hi +Ricardo Bueno!  I sent you an email.  Wanted to bounce an idea off you at your convenience. Thank you - T
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Excited to push this online today and start taking on members!

Created a membership site for Carrington Real Estate Agents who are interested in becoming Lead Team Certified.

Agents interested in receiving company generated leads have to undergo specific training on how to effectively qualify and convert those leads. Training consists of a series of video tutorials followed by a short quiz and a final exam at the end. Users who pass receive a certificate and get added to a new drip campaign welcoming them to the team.

As a admin we can view who has applied, their current course progress, and who has passed.

Let's rock-and-roll baby!


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Why Your Online Strategy Is Failing (and What You Should Do About It)

Direct-response copywriter and author Dan Kennedy teaches that in order for your marketing campaign to be a smash-hit success you need to hit on three critical components (otherwise known as the “Results Triangle”).

Those three components are: a Marketing Message, a Media to deliver it, and a Market to receive it and respond to it.

In real estate, in order to effectively generate and close online leads you need three critical components as well:

An IDX-powered website
Site traffic (paid or earned)
An effective follow up sales process
That’s it.

Get these 3 key elements working together and you’ll be closing escrows every month.

But get one of them wrong, like failing to put an effective follow up sales process in place, and you’ll struggle to get a deal into escrow.

So the question to ask yourself is this …

Is your triangle strong on all sides or are you missing a critical component?

Read more: 
http://www.ricardobueno.com/online-strategy-failing/
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Nice one Ricardo. Great to hear from you again
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5 Real Estate Business Resolutions You Can't Afford to Break in 2015

It's that time of year when everyone is making new year's resolutions.

As you sit and review last year's results in your business, and as you start planning for the 2015 business year, here are 5 business resolutions you absolutely cannot afford to break! 
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Have them in circles
3,959 people
Lawrence R. Gelber's profile photo
Andrew Mooers's profile photo
Pankaj Choudhary's profile photo
Mary Parker's profile photo
Vicki Lloyd's profile photo
PETER SIMPSON's profile photo
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Sara Chris's profile photo
MarZia RiVera's profile photo
Work
Occupation
I specialize in marketing & technology for the real estate industry.
Employment
  • Content Smarts
    Founder, 2013 - present
  • Copyblogger Media
    VP of Real Estate Solutions, 2012 - 2013
Basic Information
Other names
Ribeezie
Story
Tagline
Specialize in Marketing & Technology for the Real Estate Industry.
Introduction
I run a company called Content Smarts - an online training and networking community for real estate professionals. We teach you how to build a high converting real estate website from the comfort of your browser with video lessons, screencasts, and more. 

Education
  • UCLA
Mathematicians have the unique ability to break complex equations down into their simplest form. Irina does just that for Real Estate! Her instinctive ability to collect data combined with her unique ability to market a home creatively makes her a dynamic resource in the Pasadena Real Estate market. With such intimate knowledge that Irina possesses over the real estate process, it's no wonder she's a "go to" resource to many buyers and sellers! Irina not only produces results, she does it with a certain charm and flair that makes you want to continue a relationship for years to come.
• • •
Public - a year ago
reviewed a year ago
Mathematicians have the unique ability to break complex equations down into their simplest form. Irina does just that for Real Estate! Her instinctive ability to collect data combined with her unique ability to market a home creatively makes her a dynamic resource in the Pasadena Real Estate market. With such intimate knowledge that Irina possesses over the real estate process, it's no wonder she's a "go to" resource to many buyers and sellers! Irina not only produces results, she does it with a certain charm and flair that makes you want to continue a relationship for years to come.
• • •
Public - 2 years ago
reviewed 2 years ago
2 reviews
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