Enjoyed this thorough wrap-up of Social Media Marketing World
held in San Diego last week from the folks over at +Curata
. The line that really stood out for me was this ...http://www.curata.com/blog/the-ultimate-social-media-marketing-world-wrap-up/Connect with your customers, internal and external, every day and you'll never run out of content.
One of the biggest challenges I hear from real estate agents day in and day out, is that they struggle to come up with "things to write about." What you need to do is change your mind-set. Don't think of it as just another marketing task that needs to get done. Instead, think of it as simply teaching what you already know.
You're helping buyers and sellers buy and sell real estate. They have questions about buying a home...
How do I get financed? Are there down-payment assistance programs for first-time home buyers? Can I use gift-money as a form of down payment?
How's the market? What can I do to prepare my home for sale? What will it take to sell my home for top dollar in today's market?Put yourself in your customer's shoes.
What do they need
to know about buying or selling a home in today's market. I'm sure there are countless questions you can come up with...
Once you have that list, you have your blog post topics. Start writing answers to their questions as a post on your blog.
That tip is true: connect with your customers every day and you'll never run out of content.