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Ricardo Bueno
Works at Content Smarts
Attended UCLA
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Ricardo Bueno

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True that. 
 
If what you create is special, if what you deliver is great, rare, and valuable, people will seek you out. In fact, people will go out of their way to find you. And people will talk about you.

Like this: http://www.jeffturner.info/thoughts-on-being-rare-and-valuable/
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Ricardo Bueno

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Designing some navigation menu icons to point users to search for homes, get listings by email, register to the IDX, and login to their existing IDX account if they're a returning user. 

Which one do you prefer? Option A: just the icon/text. Or Option B: the text/description. 
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B grabs my attention more. 
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Ricardo Bueno

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Is IDX Dead? 

Tomorrow morning I'm talking content strategy and IDX with +John Wake. We'll be arguing whether IDX is dead or not, and discussing effective ways to generate leads online.

Should be a good discussion, hope you can join us!

Here's the link:
https://plus.google.com/u/0/events/cdfqj4m91fieqdssifbb3n9ha18  
@111907191752989782692 and I will be talkin' about whether IDX is dead and then we'll open it up the guests. If you would like to be a guest, leave a comment below or just leave a comment is you can't make the live Hangout On Air (HOA). @118333284627003775836 started doing weekly Hangouts on Air a few weeks ago but he can't make it this week so I'm filling in for Rich. 
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Ricardo Bueno

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"I discovered a lucky secret the hard way about thirty years ago: you can outlast the other guys if you try. If you stick at stuff that bores them, it accrues. Drip, drip, drip you win.

It still takes ten years to become a success, web or no web. The frustrating part is that you see your tactics fail right away. The good news is that over time, you get the satisfaction of watching those tactics succeed right away."
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What Problem Are You Solving?

"As business owners we get so caught up in our solution that we forget to focus on the problem we solve and who we solve it for. Framing the problem you solve in just one sentence is a great discipline and one that most businesses have never practiced, which is why the ones that do succeed."  

One of my favorite daily blogs to read: 
http://thestoryoftelling.com/what-problem-are-you-solving/
As business owners we get so caught up in our solution that we forget to focus on the problem we solve and who we solve it for.
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Ricardo Bueno

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The number 1 goal of your real estate blog should be to generate customers.

Here are 5 must-have ingredients for building a real estate blog (and strategy) that converts!
The number 1 goal of your real estate blog should be to generate customers. Not blog subscribers. Not to see how many retweets your articles are going to get. Let me repeat...  Your number 1 goal s...
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+Corinne Guest Glad you enjoyed it Corinne!
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Ricardo Bueno

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Been at the Carrington Real Estate Services Real Estate Summit the last couple of days. Excited to be consulting with them on a very special project that involves all things IDX, lead generation, content strategy and more!
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"To get the most from content marketing, you’ve got to create content for each stage in the buyer’s journey, providing the right information at the right time to keep buyer interest high."

http://blog.crazyegg.com/2014/04/07/buyer-journey/
In this article we look at 12 simple types of content which can supercharge your conversion rates, through mapping content to the buyer journey.
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Great read from +Sonia Simone on the importance of owning your content (building a content hub), diversifying your traffic strategy, and simply doing the work

A good content strategy that produces results takes effort! Period. 
Sometimes people hear online marketing and their common sense flies out the window. They start thinking there won’t be any work (there will), there won’t be any expenses (a lot lower than standard offline advertising, but not zero), and that customers and clients will be magically transported to your business by flying Internet monkeys (that[ Continue Reading... ]
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Ricardo Bueno

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Enjoyed this thorough wrap-up of Social Media Marketing World held in San Diego last week from the folks over at +Curata. The line that really stood out for me was this ...

http://www.curata.com/blog/the-ultimate-social-media-marketing-world-wrap-up/

Connect with your customers, internal and external, every day and you'll never run out of content.

One of the biggest challenges I hear from real estate agents day in and day out, is that they struggle to come up with "things to write about." What you need to do is change your mind-set. Don't think of it as just another marketing task that needs to get done. Instead, think of it as simply teaching what you already know.

You're helping buyers and sellers buy and sell real estate. They have questions about buying a home...

How do I get financed? Are there down-payment assistance programs for first-time home buyers? Can I use gift-money as a form of down payment?

How's the market? What can I do to prepare my home for sale? What will it take to sell my home for top dollar in today's market?

Put yourself in your customer's shoes. What do they need to know about buying or selling a home in today's market. I'm sure there are countless questions you can come up with... 

Once you have that list, you have your blog post topics. Start writing answers to their questions as a post on your blog. 

That tip is true: connect with your customers every day and you'll never run out of content.
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People
Have them in circles
3,511 people
Work
Occupation
I specialize in marketing & technology for the real estate industry.
Employment
  • Content Smarts
    Founder, 2013 - present
  • Copyblogger Media
    VP of Real Estate Solutions, 2012 - 2013
Basic Information
Other names
Ribeezie
Story
Tagline
Specialize in Marketing & Technology for the Real Estate Industry.
Introduction
I run a company called Content Smarts - an online training and networking community for real estate professionals. We teach you how to build a high converting real estate website from the comfort of your browser with video lessons, screencasts, and more. 

Education
  • UCLA
Mathematicians have the unique ability to break complex equations down into their simplest form. Irina does just that for Real Estate! Her instinctive ability to collect data combined with her unique ability to market a home creatively makes her a dynamic resource in the Pasadena Real Estate market. With such intimate knowledge that Irina possesses over the real estate process, it's no wonder she's a "go to" resource to many buyers and sellers! Irina not only produces results, she does it with a certain charm and flair that makes you want to continue a relationship for years to come.
• • •
Public - 7 months ago
reviewed 7 months ago
Mathematicians have the unique ability to break complex equations down into their simplest form. Irina does just that for Real Estate! Her instinctive ability to collect data combined with her unique ability to market a home creatively makes her a dynamic resource in the Pasadena Real Estate market. With such intimate knowledge that Irina possesses over the real estate process, it's no wonder she's a "go to" resource to many buyers and sellers! Irina not only produces results, she does it with a certain charm and flair that makes you want to continue a relationship for years to come.
• • •
Public - a year ago
reviewed a year ago
2 reviews
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