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Ricardo Bueno
Works at Content Smarts
Attended UCLA
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Ricardo Bueno

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Been at the Carrington Real Estate Services Real Estate Summit the last couple of days. Excited to be consulting with them on a very special project that involves all things IDX, lead generation, content strategy and more!
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Ricardo Bueno

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"I discovered a lucky secret the hard way about thirty years ago: you can outlast the other guys if you try. If you stick at stuff that bores them, it accrues. Drip, drip, drip you win.

It still takes ten years to become a success, web or no web. The frustrating part is that you see your tactics fail right away. The good news is that over time, you get the satisfaction of watching those tactics succeed right away."
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What Problem Are You Solving?

"As business owners we get so caught up in our solution that we forget to focus on the problem we solve and who we solve it for. Framing the problem you solve in just one sentence is a great discipline and one that most businesses have never practiced, which is why the ones that do succeed."  

One of my favorite daily blogs to read: 
http://thestoryoftelling.com/what-problem-are-you-solving/
As business owners we get so caught up in our solution that we forget to focus on the problem we solve and who we solve it for.
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Ricardo Bueno

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eBooks are a great way to build a mailing list and establish yourself as an authority on the subject. Not just for marketers ... for real estate agents too. 

One of my favorite real estate examples is +Ryan Erisman who writes at http://www.thevillagesfloridabook.com. He has a 183 page ebook that talks all about living in the villages (cost of living, community development districts, dining and entertainment, etc.). And he doesn't just give it away for free... He sells it for $27. To date, more than 5,000+ have purchased a copy. That's a list of 5,000 people who have expressed an interest in buying a home in the villages. 

My advice: if you've had a real estate blog for a while (1-3 years), take some of your best content and aggregate it into an ebook. Maybe you won't sell it, it's still a great piece to give away as a free download for people who opt-in to a mailing list. And, it establishes you as the local market expert. 
 
Do you hear that? It's your #ebook calling. That ebook you have inside that wants to find its way out into the world.

You've thought about it. You may have jotted down some ideas for topics. You may have even started writing it.

But it's not done. Yet ... http://www.bigbrandsystem.com/write-your-ebook/
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Thanks for the mention Ricardo!
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I have a Keurig at home and I still buy coffee from Coffee Bean (or Starbucks) for a couple of reasons: 

1.) Coffee Bean makes a good dirty chai latte (better than Starbucks), 

2.) When you work from home, getting outside is a nice change of scenery (which is why I like running outdoors so much I suppose)

Anyway, back to work... 
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Too bad my store is not closer to you
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Have them in circles
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Ricardo Bueno

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Is IDX Dead? 

Tomorrow morning I'm talking content strategy and IDX with +John Wake. We'll be arguing whether IDX is dead or not, and discussing effective ways to generate leads online.

Should be a good discussion, hope you can join us!

Here's the link:
https://plus.google.com/u/0/events/cdfqj4m91fieqdssifbb3n9ha18  
@111907191752989782692 and I will be talkin' about whether IDX is dead and then we'll open it up the guests. If you would like to be a guest, leave a comment below or just leave a comment is you can't make the live Hangout On Air (HOA). @118333284627003775836 started doing weekly Hangouts on Air a few weeks ago but he can't make it this week so I'm filling in for Rich. 
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Great read from +Sonia Simone on the importance of owning your content (building a content hub), diversifying your traffic strategy, and simply doing the work

A good content strategy that produces results takes effort! Period. 
Sometimes people hear online marketing and their common sense flies out the window. They start thinking there won’t be any work (there will), there won’t be any expenses (a lot lower than standard offline advertising, but not zero), and that customers and clients will be magically transported to your business by flying Internet monkeys (that[ Continue Reading... ]
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Ricardo Bueno

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Enjoyed this thorough wrap-up of Social Media Marketing World held in San Diego last week from the folks over at +Curata. The line that really stood out for me was this ...

http://www.curata.com/blog/the-ultimate-social-media-marketing-world-wrap-up/

Connect with your customers, internal and external, every day and you'll never run out of content.

One of the biggest challenges I hear from real estate agents day in and day out, is that they struggle to come up with "things to write about." What you need to do is change your mind-set. Don't think of it as just another marketing task that needs to get done. Instead, think of it as simply teaching what you already know.

You're helping buyers and sellers buy and sell real estate. They have questions about buying a home...

How do I get financed? Are there down-payment assistance programs for first-time home buyers? Can I use gift-money as a form of down payment?

How's the market? What can I do to prepare my home for sale? What will it take to sell my home for top dollar in today's market?

Put yourself in your customer's shoes. What do they need to know about buying or selling a home in today's market. I'm sure there are countless questions you can come up with... 

Once you have that list, you have your blog post topics. Start writing answers to their questions as a post on your blog. 

That tip is true: connect with your customers every day and you'll never run out of content.
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Ricardo Bueno

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Really enjoyed this from +Ryan Hanley ... 

Quote: 

"Kotler recommends constantly pushing yourself to be 4% better. 4% increases keep you uncomfortable. When we're uncomfortable there are only two options: 

- Increase our skills to become comfortable with a high level of achievement.
- Stop doing the thing.

One of these helps us find flow, the other does not."
 
Writers Write to Get Hot. Writers Write to Stay Hot.
and how to tap into flow.

Have you ever started writing and words just pour out of you?

Doesn't matter what you're writing about, (some topics may work better than others for you specifically), but as if out of thin air The Words just appear in your brain. 

Time stands still and the only obstacle in your way is the speed at which your nerves can deliver those words through your fingers, onto the keyboard and into the computer.

This is flow.

...and it doesn't just happen in writing. In baseball we used to refer to state as being, "Dialed in." When you're dialed in, the baseball takes a year to reach home plate and looks as big as a beach ball.

This is flow.

This morning I finished listening to +james altucher's podcast with Steven Kotler, author of The Rise of Superman. I highly recommend you listen here: http://goo.gl/etMxTP 

Kotler's book is all about flow. Why it happens and how we find it. I've already bought the book. There are neurological mechanics to flow I was unaware of nor understand...

But this is what I took away from James's podcast:

Flow is achieved through action.

You have to do the thing... and not just do it but push yourself. Kotler recommends constantly pushing yourself to be 4% better. 4% increases keep you uncomfortable. When we're uncomfortable there are only two options: 

- Increase our skills to become comfortable with a high level of achievement.
- Stop doing the thing.

One of these helps us find flow, the other does not. 

Writers write.

I get so many emails from people struggling to create content for their business. My advice... DO THE WORK!

You're telling me you can't increase your skills 4% this week by writing everyday?

If you want to get better you have to do the work or pay someone else to do it for you. But don't complain you can't find things to write about when you're NOT doing the work.

Flow comes to those who've put themselves in a position to experience it.

It is NOT a gift bestowed upon the lucky.

Will you do the work today?

=======
Learn more about Ryan Hanley here: http://goo.gl/OaBksE
=======

#writing   #contentcreation   #contentmarketing   #contentwarfare  
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Ricardo Bueno

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Looks like you can turn off the view count on your Google+ profile... 
 
In case you missed it, you can totally turn off the view count on your profile so no one knows how few or many have seen your profile... 
Google+ has added a tricky little number to all users' profiles - know what it means and how to turn if off if your number sucks.
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And includes YouTube views so you could have tons of views there, be brand new to G+, and still have a super high count. Weird.
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People
Have them in circles
3,491 people
Work
Occupation
I specialize in marketing & technology for the real estate industry.
Employment
  • Content Smarts
    Founder, 2013 - present
  • Copyblogger Media
    VP of Real Estate Solutions, 2012 - 2013
Basic Information
Other names
Ribeezie
Story
Tagline
Specialize in Marketing & Technology for the Real Estate Industry.
Introduction
I run a company called Content Smarts - an online training and networking community for real estate professionals. We teach you how to build a high converting real estate website from the comfort of your browser with video lessons, screencasts, and more. 

Education
  • UCLA
Mathematicians have the unique ability to break complex equations down into their simplest form. Irina does just that for Real Estate! Her instinctive ability to collect data combined with her unique ability to market a home creatively makes her a dynamic resource in the Pasadena Real Estate market. With such intimate knowledge that Irina possesses over the real estate process, it's no wonder she's a "go to" resource to many buyers and sellers! Irina not only produces results, she does it with a certain charm and flair that makes you want to continue a relationship for years to come.
• • •
Public - 6 months ago
reviewed 6 months ago
Mathematicians have the unique ability to break complex equations down into their simplest form. Irina does just that for Real Estate! Her instinctive ability to collect data combined with her unique ability to market a home creatively makes her a dynamic resource in the Pasadena Real Estate market. With such intimate knowledge that Irina possesses over the real estate process, it's no wonder she's a "go to" resource to many buyers and sellers! Irina not only produces results, she does it with a certain charm and flair that makes you want to continue a relationship for years to come.
• • •
Public - a year ago
reviewed a year ago
2 reviews
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