Since soon #Google brands social profiles in the #knowledgegraph panel. Brands can take advantage and boost their social presence directly from organic search. In some cases searchers prefer to communicate with their favorite brands through certain social network instead of looking for information on corporate website and blogs. Now this is possible.
Use markup on your official website to add your social profile information to the Google Knowledge panel in some searches. Knowledge panels can prominently display your social profile information when triggered from a brand name query.
The available social networks that Google currently supports in the KG are:
Adding structured markup to your site:
1) Publish markup on a page on your official website
2) Pages with markup must not be blocked to the Googlebot by robots.txt
3) Include a Person or Organization record in your markup with:
- "url" = the url of your official website
- "sameAs" = the urls of your official social media profile pages
Read more on the official Google Dev blog - http://goo.gl/5iNY9C
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