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Trevor Allred
Software architect, MBA, husband, and father of 3.
Software architect, MBA, husband, and father of 3.


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Interesting change in the logo. I actually like it. Clean, modern if not a bit cartoonish.
Google’s look, evolved
Google’s look, evolved
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Wow I've been using Google's new "Inbox" app and I'm loving it. Best change to email management since Gmail first debuted.
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Started experimenting with cloud-based CI  #continuousintegration  tools for my new #nodejs  project #Tantalim . I'm going to use  #TravisCI  and #CircleCI  for a little while in parallel to see which I like better. Both were really easy to setup.
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Tonight's super moon was definitely big. These photos taken with my Galaxy S3 don't do justice to the amazing 12cm Celestron telescope. The telescope has such power the whole moon doesn't even fit in the viewing area.
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I've always hated that we're stuck today with the same QWERTY layout as keyboards made popular in the late 1800s. With smart phones and tablets, I figured that we would only be a year or two away from a whole new keyboard design. Looks like the guys from Minuum might have finally solved the problem and more. Check it out.
(Tue04) This is pretty cool new keyboard interface.

not just for android or iOS (though it will have to built into each app since Apple doesn't let you change the default keyboard) but think about wearable, game consoles or countless other ways that might need a keyboard/type interface. let's break free of the typewriter mentality.

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Ever since the GOP debate last week, Romney has been climbing on the Intrade Markets and Perry has been falling. Right now Romney is up over Perry by 4 percentage points. Seems like the initial excitement about Perry could be wearing off and people might be gravitating back to Romney for the nomination. Right before the debate, Perry was leading Romney by 8 points. The 12 point swing is significant and could represent some frustration people saw with Perry in the debate.
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PICS is hiring lots of tech positions, especially Java developers with a range of levels.
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Ever sense I read "Outliers," I've changed my sympathies toward taking money from the rich. Don't get me wrong. I LOVE capitalism and believe strongly in having incentives. But does someone really deserve to earn $5 million per year? What did they do that should truly deserve that? When I read about how most people in the richest 0.1% of America work in the financial or government sector, I tend to think something is seriously wrong. I'm not complaining about the doctor or lawyer who struggles through decades of schooling or the businessman who mortgages his house to spawn a new idea. I'm talking about the mortgage speculator who banks a billion dollars at the expense of millions of Americans. Taxing them (or some other form of wealth redistribution) is fine by me. But I doubt this will ever happen when they control the political system. This kind of stuff truly depresses me.
A highly complex and largely discrete set of laws and exemptions from laws has been put in place by those in the uppermost reaches of the U.S. financial system. It allows them to protect and increase their wealth and significantly affect the U.S. political and legislative processes. They have real power and real wealth. Ordinary citizens in the bottom 99.9% are largely not aware of these systems, do not understand how they work, are unlikely to participate in them, and have little likelihood of entering the top 0.5%, much less the top 0.1%. Moreover, those at the very top have no incentive whatsoever for revealing or changing the rules.
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This is such a good post by Scoble. I think Google+ has to start doing a lot better with the content. Make suggestions based on popular posts, especially posts that I might like. When new users come in, they should be able to see streams of popular posts anonymously. Also, the comment list really needs to get better a la Slashdot. Users should be able to filter comments by the best 10-25-All comments based on +1 votes.
What is better than a suggested user list?

I've been thinking about this all weekend long. Last night I caused a bit of controversy, even getting onto Techmeme because I asked Google to remove me from the suggested user list. Google+ exec +Bradley Horowitz said he was surprised by my post, but complied and I no longer am on that list.

I was actually surprised by the emotion that poured back in reaction. I knew there was some there, but didn't know how deep the emotion was. Why did I know it? Because I hate Twitter's suggested user list. I had been put on something I hated.

It seems that Google didn't quite understand the hate of these things. I think hatred of Klout and other scoring systems is also bubbling under the surface, too. Every once in a while I see a post or comment that shows that there's a loaded powder keg of emotion waiting to boil out in conversations.

Heck, I didn't even understand the hate of the suggested user list and I'm pretty advanced on understanding of these things, having talked to hundreds of people about them over the past few years since Twitter made that list.

So, for the past day or two I've been asking myself "what's better than a suggested user list?" Also, "how would I build a new user onboarding system that would get better retention of new users?"

New users are folks like my dad.

He has some attributes:

1. He has no idea who to follow. If you force him to, he'll follow people he already is familiar with, like celebrities, family members, or personal friends.
2. He probably has some idea of topics he'd like to know about, but he already probably has a forum, or a place to go, to discuss those things.
3. He has probably been told to join Google+ by someone (either media, like during the Superbowl, or by a friend or family member). That will color his first expectations (his family members will probably say "come here and you'll see more photos of the kids" and the media will probably say something like "follow your favorite football players and behind the scenes videos here").
4. He probably doesn't know how to find or discover other people or brands that might make his experience better.

So, does a suggested user list really help someone like my dad? Oh, yes, a bit. It gives him popular people he might have heard about to follow. That does help him out.

But, is it the BEST way to help him out?


"OK, smartypants Scoble, how would you do it?"

I'd have a group of community managers pick one post each a day and show that to my dad.

Put the focus where it should be: on the content that people can discover here.

Why don't we have a list of recent great posts in tech, politics, photography, science, education, entertainment, music, media, economics, etc?

Why do we need to focus so much on people?

There are reasons why this focus on people really sucks too for Google to do:

1. Facebook owns people. If Google thinks they are gonna be able to change that in any real way they are smoking some good dope over on the GooglePlex. Copying Facebook is going to position Google+ as something lesser than Facebook. Not good.

2. Twitter did the suggested user list first amongst the big services and did it halfassed. So, copying Twitter is going to position Google+ as something lesser than Twitter. Not good either.

3. By focusing on content Google's staff can reward behavior it wants to see here. That is a very useful "stick" to use in community management. Does it want us to share more videos? Then put more videos on the "post of the day" lists. Does it want us to write more helpful content? Then post more helpful posts on "post of the day" lists. Right now the suggested user lists just tell us to focus on being more popular. Not really good memes to feed a community.

Now, this won't remove all the controversy. Especially if more popular posts get ignored on a regular basis (which will bring into question whether the Google+ team is biased) but if they have a philosophy and mission that's written down they probably can explain away most of that stuff.

What do you think? Wouldn't a list of "posts of the day" be far better for new users to see than a list of mostly celebrities or folks who were already popular on Twitter?

In fact, that's what I'm going to do over the next month. I'm going to focus less on my lists of people and more on finding great posts to share with you.
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I really love the Star Wars exhibit at Legoland!
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