What am I currently doing?
- President of Practical Social Media University (http://practicalsocialmedia.com/), created specifically for small business entrepreneurs with little extra time or money, but great aspirations for success.
Mr. MacDonald has served as a founding partner in an advertising agency, Vice President, Director of Strategic Planning for the Mazda Motors of America, Executive Vice President of a regional marketing firm, Director of Client Services for a top ten internet marketing agency, and CEO of a dot com start-up.
Mr. MacDonald is a 30 year marketing veteran and expert,
having worked with companies such as Procter & Gamble, Nike, Visa, Miller
Brewing and 20th Century Fox Home Entertainment in online marketing. His
expertise, along with that of the panel of top-of-industry consultants that PSM
works with, empowers the University to filter down the world of social media
marketing options to identify and recommend the best of the best…strategies
that quickly develop a return on time invested for small businesses. Our social
media training curriculum has been proven in the marketplace to deliver results
for business. There is no more
complete social media training program online that is designed specifically for
the small business entrepreneur.
Mr. MacDonald’s greatest client successes have come from helping companies make a fundamental shift from working hard at their marketing, to having their marketing work hard for them. This is achieved through a combination of brand strategy work, what Harvard Business Review calls every company’s greatest strategic resource, and social media, which has changed the entire dynamic for how businesses can effectively reach customers both locally and globally on a budget.