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Will Roos
Works at Villuxe
Attended University of Southern California
Lives in Los Angeles, CA
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Will Roos

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A Private Destination Club for Luxury Homeowners and Invited Guests
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Will Roos

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We Create Eco-Friendly Products Using The Latest in Green Technology
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Not like any other Destination Club. The best homes in the best locations around the world at the best prices. Beach, Ski, Explore.
Villuxe is a members-only site that gives members access to a worldwide portfolio of luxury homes as well as private jets, concierge services and other exclusive benefits. Membership is limited to th...
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nothing in the bahamas?

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Tom Anderson originally shared:
 
Some people had offered us the opportunity at Burning Man to fly above the entire event and take shots... we declined, but this photograph is pretty cool. It looks surprisingly orderly. If you're in the thick of it, it feels nothing like this. Another lesson of perspective -- what you see depends on where you're standing. What may look chaotic from your point of view may be designed. More photos from here: http://bit.ly/qjjMOD Also, check out this hi-res top down shot: http://bit.ly/pXq0YL (thx +Brent Edwards)
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Will Roos originally shared:
 
http://vtclub.tumblr.com/- Regarding Membership, Exclusivity and The Airbnb Disaster #ransackgate
VT-CLUB is a Private, Members Only, Luxury Travel Club comprised of owners of vacation homes and their friends. www.vt-club.com
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New Vail Portfolio being added to VT. Tons of new ski destinations added daily. Sun Valley, Vail, Breckenridge, Telluride, Park City, Aspen, Whistler and Tahoe!
Have him in circles
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Will Roos

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Will Roos

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A Private Destination Club for Luxury Homeowners and Invited Guests
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Will Roos

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Villuxe is a members-only site that gives members access to a worldwide portfolio of luxury homes as well as private jets, concierge services and other exclusive benefits. Membership is limited to th...
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Will Roos

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Crazy Flamboyant for your rap enjoyment, my Clan Increase like Black Unemployment... (RZA)
Black unemployment surged to 16.7% in August, its highest level since 1984, whereas for whites, the unemployment rate fell slightly to 8%.
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Will Roos

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Membership, Exclusivity and Accountability- The Airbnb Dilemma

Amid the recent stories and articles published regarding the Airbnb turmoil, more commonly referred to as #ransackgate, I thought it prudent to write to our members and followers and let them know how our business model was developed and how our membership program works. When I first envisioned what is now VT-CLUB, the concept was a homeowner listing site that acted like a marketplace for vacation homes. I had never heard of Airbnb, but quickly learned of their growing business during my due diligence into the home rental market. Although I never had any intention of offering people’s couches and spare bedrooms to would be travelers, I did see the merit in this type of accommodations for the couch surfers of the world. As I knew our market would be more luxury oriented I wasn’t particularly concerned about these lower-end accommodations, but was encouraged to see that Airbnb had many higher end “whole homes” offered on their site as well. Although I was somewhat dismayed that my “original” concept was not the first to market, the early success of Airbnb at least validated the basic components of the model.

As I continued my due diligence and began speaking to would be homeowners about listing their homes I came across the same concerns across the board. Owners of luxury homes had valuable properties and valuable possessions and their common question to me was “who will be staying in my home?”. I quickly realized that vetting and accountability were paramount to making this an attractive option for homeowners. So began the change to launch VT as a private club. Unlike a private destination club that offered (begged) anyone with a few hundred thousand dollars to buy a membership, we would offer our memberships for free. The difference? Exclusivity. Not exclusivity based on net worth, but based on trust. Our Members began as my personal friends and those who own homes that we accept in the club. Invitations to join can only be given by our Charter Members. Charter Memberships are given to our Homeowners so that they can invite their friends to travel throughout our portfolio. The basic concept was to answer the question of “who will be staying in my home?”. The answer? Only people other members would want staying in their home. This concept of social vetting is the cornerstone of the growth of VT and provides us not only with a personalized vetting process of our members, but also accountability. Only members can travel in our portfolio and we know who invites every member.

As our portfolio of homes and our membership continue to grow we will undoubtedly offer a greater variety of accommodations at varying price points. As we all know the cost of a vacation is something that can certainly limit the renter pool, but it’s not necessarily a guarantee that your home or hotel won’t be abused (cough..Charlie Sheen). And who is to say that price discrimination is the best way to protect yourself? That’s typically been the only way to manage this dilemma until VT. If and when VT were to decide to offer more value oriented accommodations that would open up the pool of travelers, I feel confident that the personal relationships between VT and its Charter Members and Charter Members and their personal friends will be the type of validated personal knowledge necessary to do so with success. VT-Club will continue to provide the social structure based on validated trust and accountability that is necessary to accommodate growth without ushering in the anonymity that seems to have provided a suitable arena for criminal behavior.

Does this mean that Airbnb should have adopted a similar membership program? Not necessarily, but without personal knowledge of users and with accommodations as low as $10 per night, I don’t think you can ever properly answer the fundamental question of “Who will be staying in my home?”.

William Roos

Founder

VT-CLUB
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Will Roos

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http://vtclub.tumblr.com/- Regarding Membership, Exclusivity and The Airbnb Disaster #ransackgate
VT-CLUB is a Private, Members Only, Luxury Travel Club comprised of owners of vacation homes and their friends. www.vt-club.com
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People
Have him in circles
106 people
Christopher Foster's profile photo
Mackenzie Harbaugh's profile photo
James Holman's profile photo
Villuxe's profile photo
Patrick D. Holman's profile photo
Cirstan Fitch's profile photo
Kelly Shannon's profile photo
Gillian Wynn's profile photo
Tadeusz Malinowski's profile photo
Education
  • University of Southern California
    2000
Basic Information
Gender
Male
Other names
William Roos
Work
Employment
  • Villuxe
    Founder/CEO, present
Places
Map of the places this user has livedMap of the places this user has livedMap of the places this user has lived
Currently
Los Angeles, CA
Previously
Sun Valley, ID - San Francisco, CA - Newport Beach, CA - Hillsborough, CA - Santa Barbara, ca