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Bauman Research & Consulting
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Actionable Research. Guiding Decisions. Driving Results.
Actionable Research. Guiding Decisions. Driving Results.

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“A tailored, human-centered approach of problem solving is the foundation of design thinking. It can be used when patients can't explain their concerns through the standard patient experience survey. The assigned team uses qualitative research methods to better understand people's experiences."
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Advance your branding with emotion-based research: “Everyone makes decisions emotionally, and then describes and justifies their decision with logic.”
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We have been seeing this trend toward TIME AS A LUXURY in our research as well: “when people spend money on time-saving services such as a house cleaner, lawn care or grocery delivery, it can make them feel a little happier. By comparison, money spent on material purchases — aka things — does not boost positive emotions the way we might expect. Think of it as a way to buy back what has become for many Americans a scarce resource: free time."
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“Leveraging the trend of radical convenience begins with a simple question: 'How easy can we make it?'” https://buff.ly/2iDD787
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“With an infographic, however, we want to engage the right-brain, inquisitive side of the reader. ” http://buff.ly/2vNCbjZ
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“Almost all of us have features common in men and features common in women.” http://buff.ly/2ut9tF2
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“the most consistently creative people and groups are ones that find many different ways to describe the problem being solved. ” http://buff.ly/2sfs2xE
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“User research should inform the layout — don’t let the layout constrain the research.”
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“In its new approach, the bank consulted customers at every stage through weekly test-and-learn sessions. It showed customers first sketches of proposed solutions, then more detailed wire-frames, then prototypes, and finally a functioning solution. Having weekly feedback enabled the team to constantly refine the new customer experience and resolve any issues that might compromise its success at launch.”
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“It’s more important than ever to have a platform-agnostic research team to help you find the right solution to your business needs.”
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