Northeast Wines & Spirits Limited
Senior Manager, Sales & Marketing, 2013 - present
Head of the Sales and Marketing team at one of the most fun and hardworking wine & spirits companies in Hong Kong.
Business Developmant Manager Asia, 2012 - 2013
Responsible for importation growth in Asia. Supported existing importers to encourage growth and expansion of product lines. Sourced and developed new opportunities with importers in China.
Developed relationships with end clients on a multi national level to drive business for regional importers.
Marketing: Assisted importers with localised marketing campaigns that included functions, advertising, wine maker dinners and wine education programs.
Global Wine Cellar
Marketing Manager, 2009 - 2012
In 2012, lead role in rebranding and launching of new company. Redeveloped all marketing infrastructure and policy. Introduced and managed a client data base and CRM system for sales and marketing teams. Designed and implemented new website with online purchasing. Developed and instigated a corporate relations programme.
Soley responsible for event management, all B2C & B2B marketing communications, social media management, PR and media relations.
Personal sales increased over 350% over the 3 year period.