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Today on Trend & Tonic: brands as retailers; in a future where shopping is done through social media, what's left for traditional retailers? Read more here:
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Today on Trend & Tonic: Zhou is three years ahead of Joe; what the West must do to stay competitive in the future. Read more here:
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Today on Trend & Tonic: cab-shopping; what new payment methods and opportunities mean for the consumer retail experience of the future. Read more here:
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Today on Trend & Tonic: VP of Innovation Adam Salter argues why "info-graphic thinking" is the future, not a fad. Read more here:
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The Futures Company's Paul Leinberger prepares the Motorcycle Industry Council for the future of the transportation industry. Are you prepared to meet the needs of the Millennial market?
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Today on Trend & Tonic: human flesh search engines; is the next evolution of social search the gamification of search?
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Today on Trend & Tonic: Norway's Golden Skirt; why debate over mandates and quotas on women in the workplace will resurface this year. Read more here:
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Today on Trend & Tonic: the Apple that eats itself; what Chitika's mobile ad network reveals about the future of internet consumption. Read the full story here:
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Today on Trend & Tonic: Happiness through silence; why consumers are seeking little moments of escape in their lives through quiet and calm. Read more here:
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‎"In a noticeable departure from the tradition of Super Bowl Sunday, this year’s crop of ads lacked courage. They took no risks. They pushed no boundaries. They defied no expectations. Truth be told, they were gutless." This week in Branding Strategy Insider, The Futures Company's Executive Chairman J. Walker Smith argues that this year's Super Bowl ads missed the mark and suggests a new framework for communicating with today's consumers.
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Read how The Futures Company helped Moen and the Home Improvement Research Institute determine consumers' levels of interest in green products and innovations.
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Unlocking Futures
Introduction
The Futures Company is the leading global foresight and futures consultancy. Through a combination of subscription foresight services and bespoke research and consultancy, we create commercial advantage for our clients by helping them to take control of their futures. By exploring the future needs, motivations and behaviors of consumers, and the broader dynamics shaping the marketplace, we unlock the future of consumers, brands, categories and companies.

The Futures Company is a Kantar company within WPP with teams in the UK, US, Mexico, Brazil, Argentina and India.
Contact Information
Contact info
Phone
+44 20 7955 1800, +1 800 932 8600
Email
Address
6 More London Place Tooley Street SE1 2QY London, United Kingdom
11 Madison Avenue 12th Floor New York, New York 10014