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Paramaya Web Consulting, LLC
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Google is Serious About Mobile-Friendly Websites

Posted on January 1, 2015 by Laura Sultan

For a while now, Google has been telling website owners to get their acts together and make sites more user-friendly on mobile devices. A few weeks ago, Google made a few changes that suggest that mobile-friendly websites will perform better in mobile search results.  By “perform better” I mean that sites will not only rank higher but will likely see higher click-through-rates (CTRs).

First, Google introduced the mobile-friendly test that tells you which areas need work to make your website more mobile-friendly.

Go ahead and check out how your site is doing at

Then Google introduced a new feature of Google Webmaster Tools called “Mobile Usability” to help website owners understand where their sites fall short.  

Have you been procrastinating about updating your website to make it more “mobile-friendly.” (Have you thought about it at all?) If you’re like us, you’ve been far too busy in the busy-ness of your business to worry about how your site works on a smartphone or tablet. When is the last time you looked at your own website on a mobile device?
Go ahead and see what your website looks like on your phone? I’ll wait.

Not great, huh? The truth is that a lot of small businesses rarely think about their websites at all.

I have a confession to make. We’re guilty, too. We’ve spent the last couple of years working to make client websites mobile-friendly through responsive web design, but we’ve been neglecting our own.. Yes, it’s sad and embarrassing, but we’re working on it.

Does mobile usability really matter that much?
You bet it does. Many of our clients are getting over 50% of site traffic from mobile devices. If that doesn’t convince you of the importance of mobile-friendly website design, take a look at the small change that Google made that gives mobile-friendly websites an advantage in mobile search results.
Google has added a new feature to search results in mobile devices to indicate whether or not the site is mobile-friendly.

Run a search in Google for “coffee shop Atlanta GA” and look at these results. 

See the “Mobile-friendly” label next to the top three results? If you are using your smartphone to search, would you click the link to a mobile-friendly website or one that’s not mobile-friendly. The benefits of a mobile-friendly design are easy to see: a better experience for site visitors and better performance in mobile search.
See why it’s so important to optimize your website for mobile viewing? What are you waiting for? Give us a call to learn more about our responsive web design services and how we can make your website mobile-friendly.

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"Here are the basic best practices for title tags:
-Under 512 pixels in width, generally 55 to 60 characters
-Place keywords as close to the beginning as possible; the closer a word to the start of the tag, the more influence it exerts
-Make title tags readable
-If you include a brand in the title tags, place it at the end unless it is a well-known brand people seek out
-Make each title unique
-Avoid stuffing keywords"

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