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Mediamerse
360 degrees video Ad Network
360 degrees video Ad Network
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The fundraiser invitation promised a night of “Cocktails and Virtual Reality.” More than 40 people crowded into a Washington row house, sipping mixed drinks in Mason jars before settling into folding chairs and adjusting the focus on their Oculus Rift goggles.
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The new version of the app is compatible with the Daydream View head-mounted display (HMD) and Daydream-ready smartphones. The New York Times updated the NYT VR app in collaboration with Secret Location, a virtual reality and technology studio for emerging platforms VR sound partner Mach1 and MPC.Films available in the Daydream version of the NYT VR app include:
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The standard TV ad in the “Mad Men” era was 60 seconds long. But to bring more advertisers to the platform, networks first offered 30-second ads, and then 15-second ones to serve advertisers with smaller budgets. As a result, ad length became a function of price, not attention or effectiveness.
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Isn’t that impressive? It’s now obvious that 360 videos takes the attention of the users just a lot more than the normal videos.
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Virtual reality is the holy grail for marketers who want to transport consumers to the islands of sunny Hawaii or allow them to test-drive a car from their couches. VR provides a new level of immersion with a brand or product, absent other distractions. It’s no wonder, then, that marketers are scrambling to figure out how they can play in the space.
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Virtual Reality is here and is gaining mainstream recognition. Google, Facebook, Samsung and more have already declared their commitment to the technology, and with Google quietly implementing 360° optimization on its search engine, it now represents a fantastic opportunity for digital marketers.
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